ProVeg Insights and News

Welcome to ProVeg’s dedicated space for food system innovators. Here you’ll find actionable insights, expert guides, market research, case studies, and professional recommendations, all in one easy-to-use place. Explore the latest trends, tools, and news from across the alternative protein industry, supporting your journey to becoming a more sustainable business.

plant-based promotion. Two people discuss ideas in front of a flip chart covered with colorful sticky notes in an office setting. One holds a marker and gestures, while the other listens and responds, engaging in a collaborative brainstorming session.

Marketing 101: Communicating your value

Why promotion is the start of a real relationship with your audience Across this series…

A plate with grilled sausages and sliced grilled peaches on greens, set on a gray cloth. Surrounding sides include thick potato wedges, a colorful salad, salsa, and roasted onions, with a fork and knife nearby.

Ingredients for the future of food

How new ingredients and sourcing models are driving plant-based, fermented, and cultivated…

Dashboard: Bedarfsumfrage “Pflanzliche Produkte im Außer-Haus-Markt”

Der Report zur Bedarfsumfrage im Außer-Haus-Markt zeigt, wie Hülsenfrüchte, Tofu sowie Fleisch-…

A group of fifteen people, men and women of varying ages, stand together indoors, smiling at the camera. They are casually dressed, with sunlight streaming in from large windows behind them.

Fueling plant-based innovation: A guide to accelerators and funding for alt-protein startups

A practical overview for plant-based innovators The alternative protein sector is one…

Global capture fisheries: key trends and impacts

The global food system relies heavily on aquatic animals. However, the growing demand for fish…

Grocery store aisle with shelves stocked with various brands and flavors of plant-based milk, including almond, soy, and oat milk in colorful cartons, with price tags visible.

Plant-based marketing 101: Finding your place in the market

How to navigate a changing competitive landscape You may have a product you believe in…

plant-based labelling. Three large burgers with lettuce, slaw, and sauce sit in a tray next to a bowl of coleslaw, a pile of sweet potato fries, and a small dish of dipping sauce, all on a textured gray surface.

How Europe’s proposed labelling rules for plant-based products could impact food businesses – and stifle industry innovation

What the EU’s draft labelling rules could mean for brands, consumers, and the protein transition…

plant-based cheese. A hand holds a 300g block of The Standard Vegan Cheddar cheese in a grocery store fridge, surrounded by mascarpone, brie, and other dairy products. Price tags are visible on the shelf below.

Plant-based cheese: how is the market doing?

What’s driving growth, where the gaps remain, and how brands are finally beginning to get it…