ProVeg Insights and News
For a more sustainable food system
Welcome to ProVeg’s dedicated space for food system innovators. Here you’ll find actionable insights, expert guides, market research, case studies, and professional recommendations, all in one easy-to-use place. Explore the latest trends, tools, and news from across the alternative protein industry, supporting your journey to becoming a more sustainable business.
European Consumer Survey on Plant-Based Foods
ProVeg International has surveyed several thousand consumers across nine European countries…
What Consumers Want
A pan-European survey by ProVeg International in partnership with Innova Market Insights, the…
Food and Pandemics
By exploring the crucial connection between the current crisis and our animal-based food system…
Plant-Based Foods in Europe: How Big is the Market?
Plant-based consumption is growing at record levels across Europe, according to the first and…
Macro vs Micro-influencers
What are they? What are the differences between them? How can you effectively channel their…
16 May 2022
Marketing checklist for brands: best practices for selling plant-based foods
Introduction We’ve compiled the top marketing strategies for plant-based brands and created…
9 May 2022
Webinar summary: How to work with influencers to grow the plant-based consumer base
ProVeg International was recently joined by three plant-based marketing specialists for a webinar…
6 May 2022
Sustainable retail strategies – how to align your environmental and sustainability goals with modern consumer preferences
Executive Summary Both consumers and businesses are increasingly aware of the urgent need…
2 May 2022
