The New Food Hub is your ultimate guide to increasing plant-based revenue. It’s packed with concise expert guides and market research designed for busy people. We’ve compiled global market data, case studies, and professional recommendations in one easy-to-use place. Get the ultimate bird’s-eye-view of the alternative-protein sector, with clear, actionable insights.

Resistance to plant-based foods: the biggest consumer misconceptions

What are the biggest consumer concerns about plant-based foods, and how can we overcome them?…

Harnessing the power of word of mouth for plant-based brands

Why consumer recommendations matter, and how to spark brand conversations By Simon Middleton…

Future-fit farming: supporting farmers through diversification

Welcome to our latest podcast episode! This time, we discuss diversification with regenerative…

Future investment hotspots in alternative proteins

Where is the next wave of alternative protein growth coming from? By Simon Middleton, Senior…

Lidl is looking for its next cheese alternative – enter this competition to submit your entry!

Lidl Germany and ProVeg Incubator have joined forces to find innovative cheese alternatives…

Generational shifts: how Gen Z and Millennials are shaping the plant-based market

The rise of meat-free eating among younger generations Consumer preferences are evolving…

Serving the busy consumer: plant-based ready-meals and grab-and-go options

Meeting the demand for convenience The rise of plant-based eating and the growing desire…

Vegan or plant-based? What term appeals better to consumers

Navigating consumer preferences in plant-based marketing ‘Vegan’ and ‘plant-based’ are…