The New Food Hub is your ultimate guide to increasing plant-based revenue. It’s packed with concise expert guides and market research designed for busy people. We’ve compiled global market data, case studies, and professional recommendations in one easy-to-use place. Get the ultimate bird’s-eye-view of the alternative-protein sector, with clear, actionable insights.

asparagus with an eco-label

Environmental-impact labelling: options and impacts for retailers and brands

Executive Summary Modern consumers are demanding more sustainable products and this trend…

plant-based meat

Why you should sell more plant-based meats

Executive Summary Giving up animal-based shelf space for plant-based alternatives is one…

trolley

Plant-based profit: lucrative low-risk product ranges

Executive Summary 73% of plant-based products are purchased by omnivores and flexitarians…

Position your products

Webinar summary: 5 Marketing fails to avoid with plant-based foods

Latif Andersson from Peas of Heaven, Kristina Londakova from the Behavioral Insights team…

Woman with shopping cart in aisle checks and examines a sales receipt

3 ways to achieve price parity and drive sales

Executive Summary Reducing the costs of your plant-based products is essential for increasing…

Image of milk and almonds/grains

Lessons learned from brands who veganised classic products

Executive Summary Veganising your existing product range can be a great way to improve your…

friends eating at restaurant

Harnessing the power of plant-based as a food-service professional

Executive Summary The plant-based market is huge and growing worldwide, with demand rising…

woman looking at product's packaging

Convenience by design: how to make plant-based products easy for consumers and attractive to flexitarians

Executive Summary Flexitarians are by far the biggest target segment for plant-based products…