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Appetite for a Better World
ProVeg International works to accelerate the transition to a sustainable global food system by making plant-rich foods and alternative proteins more accessible and appealing.
Latest News and Updates
China Neo-Protein Policy and Development Overview (Mid-2025 to Mid-2026)
Over the past 12 months, China’s neo-protein sector has entered a new phase of policy-driven acceleration…
Unleashing the Potential of Microbial Proteins: Key Technical Challenges and Breakthrough Pathways
On May 27, the first session of the “Top 10 Technical Challenges in Neo-Protein” online seminar series, jointly…
Empowering Talent, Accelerating Change: The 6th ProVeg Food Innovation Challenge Advances Sustainable Food Systems
The 6th ProVeg Food Innovation Challenge (FIC) has successfully concluded, marking another milestone in strengthening…
ProVeg in China
ProVeg China is the official representative office of ProVeg International in China.
Established in 2022 with the approval of the Chinese government, ProVeg China focuses on promoting plant-based diets and advancing the development of the NeoProtein sector. By supporting food innovation and facilitating international trade and collaboration, ProVeg China contributes to the coordinated growth of this field and to the development of a more sustainable food system.
5 good reasons to be ProVeg
Following a plant-based diet has a positive effect on…
Taste
Enjoy delicious food
Health
Improve your health
Justice
Build a fairer world
Animals
Reduce suffering
Environment
Protect our planet
More Ways to Support Us
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Legal Notice
The fundraising activities on this website are open only to individuals or organizations outside the People’s Republic of China, and all donations must be made in foreign currency. In accordance with the relevant laws and regulations of the People’s Republic of China and of the Hong Kong Special Administrative Region, the Macao Special Administrative Region, and Taiwan, the Shanghai Representative Office of ProVeg International (U.S.) does not accept donations from individuals or organizations within the PRC (including Hong Kong, Macao, and Taiwan). Users within these regions should not participate.
Our Supporters
I support ProVeg because they are a powerful trailblazer in the plant-based movement, educating people and health professionals about the benefits of plant-based eating.
Dr. Michael Greger
Founder of Nutritionfacts.org and author of How Not to Die
ProVeg has played a key role in helping understand the plant based network, and assisted in getting important international linkages with like-minded plant based food alliances in the EU, USA, Canada, China, UK and other important institutions.
Sanjay Sethi
Executive Director, Plant Based Foods Industry Association
Support us with a donation
Legal Notice
The fundraising activities on this website are open only to individuals or organizations outside the People’s Republic of China, and all donations must be made in foreign currency. In accordance with the relevant laws and regulations of the People’s Republic of China and of the Hong Kong Special Administrative Region, the Macao Special Administrative Region, and Taiwan, the Shanghai Representative Office of ProVeg International (U.S.) does not accept donations from individuals or organizations within the PRC (including Hong Kong, Macao, and Taiwan). Users within these regions should not participate.
