Jasmijn de Boo

Global CEO of ProVeg International

Jasmijn de Boo (MSc, DipEd) has more than two decades of international experience and has worked in national and global leadership positions since 2011.

Jasmijn is the Global CEO at ProVeg International, where she is responsible for overall strategic direction, international operational management, and governance of the ProVeg country offices and programmes. 

Jasmijn is a co-founder of the European Alliance for Plant-based Food (EAPF) and the Plant Based Food Alliance UK (PBFA). She is on the board of the European Vegetarian Union (EVU) and is a director of four other entities.

Jasmijn has previously worked in a range of international organisations, including as CEO of Safe in New Zealand. She has worked as a researcher, global education manager, lecturer, curriculum developer, and programme adviser.

Latest updates and news

ProVeg Workshop at UNEA-6

What is UNEA-6 and why is ProVeg going?

ProVeg will participate in the sixth session of the United National Environmental Assembly, marking the third time our UN Advocacy team will be represented.

Cat and dog in grass

Can you feed your dog or cat a plant-based diet?

Recent research suggests that there is little evidence of negative health outcomes in dogs and cats that are fed nutritionally complete plant-based diets.

Looking back on COP28 and forward to COP29

The UN Advocacy Team at the UN Climate Change Conference (COP28) Now that all the dust has…

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