Jasmijn de Boo

Global CEO of ProVeg International

Jasmijn de Boo (MSc, DipEd) has more than two decades of international experience and has worked in national and global leadership positions since 2011.

Jasmijn is the Global CEO at ProVeg International, where she is responsible for overall strategic direction, international operational management, and governance of the ProVeg country offices and programs.

Jasmijn is a co-founder of the European Alliance for Plant-based Food (EAPF) and the Plant Based Food Alliance UK (PBFA). She is on the board of the European Vegetarian Union (EVU) and is a director of four other entities.

Jasmijn has previously worked in a range of international organizations, including as CEO of Safe in New Zealand. She has worked as a researcher, global education manager, lecturer, curriculum developer, and program adviser.

Latest updates and news

9 reasons why young people should vote in the coming EU elections

With the 2024 EU elections just around the corner, we want to ask you to share your thoughts.

Flags in European Parliament Building in Strasbourg, France

Let’s talk about the 2024 EU Elections: Share your thoughts in our poll

With the 2024 EU elections just around the corner, we want to ask you to share your thoughts.

Healthy lunch table with vegetables and sandwiches

5 reasons to try plant-based

We’ve put together this list of five compelling reasons to explore plant-based eating. As well as being better for the planet and climate, eating a plant-rich diet can positively impact well-being.

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