MARKET & CONSUMER REPORTS

ProVeg regularly publishes insightful market research, dedicated consumer surveys, and industry-leading reports. Download our latest publications below.

Blueprint for plant-based growth: realising the commercial opportunity in protein diversification

The plant-based sector is entering a commercially nuanced phase. While media narratives focus…

Protein Production in the EU: Policies, Gaps, and Opportunities.

As the urgency to adapt our food systems grows, protein diversification becomes an increasingly…

The Diets Toolkit: An NDCs and NBSAPs Guide for Healthy and Sustainable Diets

Overview Developed by Climate Focus on behalf of ProVeg International and the WWF, the Diets…

Nutritional assessment of plant-based fish alternatives

With nearly 40% of global fish stocks overfished and another 50% harvested at maximum capacity…

Nutritional assessment of plant-based meat and milk alternatives

The evidence is clear that, compared to conventional meat and milk, most plant-based alternatives…

The Power of Colour

Introducing Our Latest Report: “The Power of Colour: Nudging Consumers Toward Plant-Based Meat…

Evolving appetites: European attitudes towards plant-based eating

This pan-European survey report carried out by ProVeg in partnership with the University of…

The future of fast food: consumer insights into plant-based menu items

Our recently published Fast-Food Ranking 2023 showed how the fast-food giants are incorporating…

2023 ProVeg International Fast-Food Ranking

Positive perceptions around plant-based food have increased dramatically in recent years, leading…

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