Appetite for a Better World
ProVeg International works to accelerate the transition to a sustainable global food system by making plant-rich foods and alternative proteins more accessible and appealing.
Latest updates and news
ProVeg India at PAN India’s 50th CME
Bringing Nutrition to the Centre of Healthcare In January 2026, ProVeg India participated in and sponsored…
Building Better Food Systems from the Ground Up: Inside ProVeg India’s Plant-Based Livelihoods Project
India’s food systems sit at the intersection of multiple challenges and opportunities. Millions of people…
ProTaste Summit Goa: Exploring the Future of Plant-Forward Menus
The first edition of the ProTaste Summit: Elevating Global Classics was successfully held in Goa, bringing…
Reasons to be ProVeg
Following a plant-based diet has a positive effect on…
Taste
Enjoy delicious food
Health
Improve your health
Justice
Build a fairer world
Animals
Reduce suffering
EnvironÂment
Protect our planet
Our Work
ProVeg India works to support the growth of affordable and accessible plant-based foods in India through partnerships, pilot projects, and institutional engagement.
Our work focuses on three key areas:
Livelihoods and Entrepreneurship
Collaborating with research institutions, food technology innovators, farmer producer organisations, and local enterprises to develop viable plant-based foods and explore rural entrepreneurship opportunities.
Public Food Systems and Market Development
Working with schools, hospitals, government programmes, producers, manufacturers, and institutional buyers to improve access to affordable plant-based foods and strengthen plant-based supply chains.
Events and Engagement
Organising and participating in workshops, conferences, and industry events that bring together stakeholders across the food system.
Veggie Challenge
The ProVeg Veggie Challenge comes with numerous Indian recipes, a community of support, and plenty of tips to make your journey to a healthier, meat-free lifestyle as smooth as possible. And best of all, it’s all free.
But wait, you might be thinking: how can I eat a varied diet without meat? Isn’t plant-based cooking super complicated? And what about nutritional deficiencies? Well, we have answers to all your burning questions and are here to help you every step of the way.
More than 500,000 from around the world have taken part in the Veggie Challenge. Now India has her own Veggie Challenge! So join us for a rewarding 30-day challenge where you’ll get to swap recipes, learn new skills, and smile your way to a healthier you.
Coming soon, we will also have ProVeg Veggie Challenge Teams, a fun and gamified way for organisations and companies to increase awareness about the environmental impact of our daily food choices.
Subscribe now to receive…
- Nutrition advice & plant-based recipes.
- Updates on our work and projects.
- And information on how you can support what we do.