If you’re wondering where January – and all your plans for the new year – went, you’re not alone! But don’t worry – February is the perfect time to hit the reset button and try something new. And we have the perfect thing! Created by ProVeg International, the free Veggie Challenge app is here to guide you through a 30-day journey towards a healthier, more sustainable you.
What is the Veggie Challenge?
The Veggie Challenge is much more than just an app – it’s like having your own personal coach. Put simply, Veggie Challenge makes eating more plant-based easy, fun and totally doable. Here’s what’s inside:
- Loads of recipes: From quick snacks to hearty dinners, the Veggie Challenge is packed with hundreds of easy, tasty plant-based recipes.
- Daily coaching: Bite-sized tips and advice – delivered to your inbox or to the app – will keep you motivated and on track.
- Impact tracking: See how much CO₂, water, and animal lives you save as you go – it’s super satisfying!
- Community support: Connect with thousands of like-minded people around the world to swap tips, stories, and recipes.
Since its launch, the Veggie Challenge has inspired more than half a million people around the world to try plant-based eating. Whether you’re curious about cutting down on meat, would like to go vegetarian, or are thinking about embracing a fully plant-based lifestyle, the Veggie Challenge makes it easy (and delicious!) to take your first steps.
Get started with the Veggie Challenge today!
- Head to the Veggie Challenge website and download the app for your smartphone or tablet.
- Set up your account, choose your start date, and decide which goal – vegan, vegetarian or just less meat – you want to aim for.
- Start exploring: dive into recipes, daily tips, and impact tracking to start your 30-day challenge.
What happens after Veganuary is over?
If you kicked off 2025 with Veganuary, we understand that transitioning to a plant-based diet can feel like a big step. When those 30 days are over, it can be difficult to keep that momentum going! But you don’t have to do it alone!
Why February is the perfect time
If January didn’t quite go to plan, don’t stress about it. February is a great time for a reboot. In fact, without all the pressures of the new year (and the lingering hangovers!), it’s probably a better time. The Veggie Challenge app lets you set your own pace and gives you all the support you need.
With its recipes, progress tracker, and plenty of support and motivation along the way, it couldn’t be easier to make positive changes – for you and the planet. When you join the Veggie Challenge, you’re not just improving your own life and health – you’re part of a global movement that’s helping to build a more sustainable world for future generations.
The impact you can make
Small changes can have a big impact. On average, in just one month, Veggie Challenge participants save:
- 20 kilograms of CO₂
- 100 litres of water
- 7 animal lives
It’s amazing the difference that a few simple changes to your diet can make. Imagine the results if you stick with it beyond the 30 days!
Take the first step today!
Whether you’re thinking about trying one plant-based meal a week or are ready to dive into the full 30 days, the Veggie Challenge app is your perfect companion.
There’s no need to wait for next year to make positive changes. Right now is always the best time to reset, refocus, and try something new. The Veggie Challenge app is ready and waiting to guide you with delicious recipes, practical tips, and plenty of encouragement to keep you fresh and inspired.
Download the Veggie Challenge app today – and see how easy and enjoyable plant-based living can be.
Simon Middleton
Senior Writer
