Jasmijn de Boo, Global CEO at ProVeg International, a food awareness organization, said the launch this week in selected European supermarkets of Nutella Plant-Based was a high-profile example of how companies can reduce the environmental impact of the global dairy industry without compromising on taste and texture.
“The world loves chocolate and chocolate spread but the dairy industry which produces the milk for these products is responsible for huge amounts of greenhouse gas emissions. It also uses vast amounts of precious water resources, and has a detrimental impact on the welfare of billions of animals.
“Ferrero is setting an example of how taste and texture do not need to be compromised to make products containing dairy ingredients into more climate-friendly, plant-based ones.
“Most Europeans are already reducing their meat consumption and turning to more plant-based food, according to the EU-funded Smart Protein project, so a growing market of plant-based chocolate spread lovers can be expected.
“Developments in the eating habits of Europeans should add impetus to other producers of the world’s leading food brands to make plant-based versions of their products where feasible.
“We understand that Nutella Plant-Based contains palm oil and we hope that Ferrero will further improve their product with a sustainable alternative to this. More ingredients sourced from Europe will also help to reassure farmers that there is demand for their crops in the plant-based market.”
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Notes to Editors
For media inquiries, email Peter Rixon at [email protected]
For scientific data about the benefits of plant-based eating, see our Food System Data website.
About ProVeg International
Our vision is a world where everyone chooses delicious and healthy food that is good for all humans, animals, and our planet. ProVeg International is a food awareness organization with the mission to replace 50% of animal products globally with plant-based and cultivated foods by 2040.
