V-Label Certification

V-Label is a globally recognised, registered trademark for vegan and vegetarian products. Established in Switzerland in 1996, it now appears on more than 70,000 certified products in more than 50 countries. ProVeg Australia is the official V-Label licensing partner in Australia.

V-Label gives shoppers instant confidence that a product is genuinely vegan or vegetarian, backed by independent expert checks rather than self-declared claims. It helps your products stand out on crowded shelves, builds trust with a growing market of plant-based and flexitarian consumers, and connects your brand to a label with 30 years of international credibility.

Yes. V-Label is used in more than 50 countries, making it a strong choice for Australian businesses that export or plan to expand overseas. Certification is arranged through ProVeg Australia, and the same trusted label can help your products be recognised by shoppers and retailers in international markets.

Vegan V-Label certification is for products that contain no animal-derived substances at any stage of production or processing. Vegetarian V-Label certification is for products that may contain animal products such as dairy, eggs or honey, but no meat, fish or seafood, or by-products such as gelatine or animal rennet. Each label can only be used on products that meet its specific criteria.

Food, drinks and cosmetics can be certified as either vegan or vegetarian. Non-food products, such as clothing, cleaning products and household goods, can be certified as vegan. V-Label certifies individual products, not companies.

Australian-based producers can apply to certify their products. Distributors may also apply if they can provide full product information and an audit of the production site is possible. Retailers can certify their own private label products in agreement with the producer.

V-Label experts review each product’s full recipe and production process, including additives and processing aids. Suppliers of any potentially animal-derived ingredients must confirm in writing that their materials meet V-Label criteria. Packaging is also reviewed to make sure the label is used correctly.

Yes. Audits are an important part of V-Label certification and help ensure every certified product continues to meet V-Label criteria. Audits take place at the production site after a product has been certified, with the first audit carried out within the first year of certification.

Yes. Products cannot be V-Label certified if the finished product, or any ingredient supplied for it, has been tested on animals for that product.

Yes. Products made on shared production lines can still be certified, provided appropriate measures are in place to avoid cross-contamination, such as separate equipment, scheduling vegan and vegetarian runs first, and thorough cleaning between batches.

No. Products made using animal DNA in non-animal cells do not meet V-Label criteria. These products fall under separate labels: the C-Label for cultivated products and the F-Label for precision fermentation.

Register your interest using the form on this page. We send you an offer and a licence agreement. Once signed, you submit product details, supplier confirmations and packaging designs. Our team examines your documents. Once approved, you receive your V-Label licence certificate and can use the label on your packaging.

A standard examination is completed within 20 working days of receiving all required documents. Need it sooner? An Express examination is completed within 10 working days, and a Flash examination within 3 working days.

A V-Label licence is valid for up to 12 months and is renewed annually.

Certified businesses receive V-Label’s official style guide and logo files. All packaging designs must be approved before printing to ensure the label is used correctly.

Fill out the interest form on this page and our team will be in touch to talk through your products and next steps.