Advocacy
Dynamic campaigns that contribute to creating a world where everybody can choose healthy and delicious food that is good for all animals, humans and the planet.
Our Campaigns
ProVeg South Africa is the local chapter of an international food awareness organisation with the mission of reducing global consumption of animals by 50% by 2040.
Veganuary South Africa
ProVeg South Africa is the local partner for Veganuary, a pledge to try vegan for the month of January. With over a million individuals across the world kicking off the year with healthy and sustainable food choices, January is the best time for the vegan community to come together and taste new plant-based food options!
During our Veganuary 2022 campaign, ProVeg South Africa hosted 9 dinner parties with across 2 provinces, engaged with 25 companies, 98 new vegan menu items, 44 new vegan products and 2 brand new vegan restaurants.
Braai Day
Heritage Day, 24 September, is often celebrated around a braai with family and friends – so much so that it is now branded as Braai Day. Every year, ProVeg South Africa hosts an epic plant-based braai on Heritage Day to showcase protein alternatives prepared on a braai.
Check out ProVeg South Africa’s Ultimate Guide to Vegan Braai
Veggie Challenge
The ProVeg Veggie Challenge is a 30 day email campaign that will give you all the information and recipes you need to reduce your meat intake, try vegetarian or go fully vegan for a whole month!
Pick your challenge and sign up for free.
Digital Campaigns
As a food awareness organisation, we have launched multiple digital campaigns to raise awareness of plant-based food options available in South Africa. On our social media, we share Green Monday recipes weekly to give you access to the yummiest plant-based meals from local and international chefs.
To celebrate World Plant Milk Day 2020, we tasted all of the plant milks available in the country and hosted a blind coffee tasting to discover the best barista blend options. We have hosted similar activities for World Pizza Day, Meatless May, World Chocolate Day and more.
Collaborative Campaigns
We work alongside organizations to empower the reach of our campaigns. If you have ideas on how to increase awareness and adoption of plant-based food in our country, please reach out to our team.
Plant-Based Nutrition Journal Series
To increase access to evidence-based information on plant-based nutrition and healthcare among health professionals and students, we team up with the Physicians Association for Nutrition (PAN) South Africa.
If you’re a licensed health professional looking to stack up continuous professional development (CPD) points, sign up for the Plant-Based Nutrition Journal Series and get 3 CPD points monthly, for free!
Plant-Based Food February Campaign
WesternCape on Wellness (WoW!) is an award-winning government-associated initiative training community-based WoW! champions in nutrition, exercise and healthy lifestyles.
ProVeg South Africa, alongside Physicians Association for Nutrition (PAN) South Africa and UBUNTU Wellness, created WoW!’s Healthy Eating February campaign which kicked off in 2021. During this annual campaign, WoW! shares educational materials with their champions about the benefits of a plant-based diet with tasty vegan prizes sponsored by ProVeg South Africa.
Corporate Wellness
ProVeg South Africa hosts month-long fun educational campaigns based on our 5 Pros; Pro Health, Pro Environment, Pro Justice, Pro Animals, and Pro Taste. Each month includes weekly information, prizes, and a webinar with a local expert.
Contact our Corporate Engagement team to arrange your next corporate wellness activity.
Press Releases
PAN and ProVeg South Africa Launches ‘Nourish to Thrive’ Campaign for World Obesity Day 2025
A Call for Urgent Action to Address South Africa’s Rising Obesity Crisis The Physicians Association for…
Veganuary Wrap-Up 2025: Campaign Successes and Changes in Plant-Based Perceptions
Veganuary is a global campaign encouraging people to try plant-based diets in January and beyond, and in this…
PAN South Africa Calls for a Plant-Forward Approach During National Healthy Lifestyle Awareness Month
“Advocating for Plant-Forward Solutions to Tackle Lifestyle Diseases and Promote Holistic Well-Being Across…
South African Food-Illness Epidemic Spotlights Need for Change
Everybody wants to eat the hotdog, but nobody wants to know how the sausage gets made. In recent weeks food-safety…
World Fisheries Day Highlights Urgent Need for Protein Diversification
As the oceans go, so do we. World Fisheries Day is celebrated on November 21 every year and aims to draw attention…
