Cape Town TV hosts a blind taste test
[vc_video link=”https://youtu.be/0vBnqklPxu8″]In partnership with Cape Town TV, we hosted a plant based milk blind tasting on Ek_se Live, the biggest youth show in the Southern Hemisphere. Live on air, Ek_se Live’s presenters got to taste the entire Checkers’ Simple Truth range to a weekly viewership of over 800 000. The show airs on Mondays, 4-5pm on DsTV Channel 263 but you can catch a recap on their YouTube channel.Newzroom Afrika streams across the country
Newzroom Afrika, South African 24-hour digital satellite television news channel broadcasting across Africa & DStv, covered World Plant Milk Day when they invited our director Donovan Will to educate their 2 727 823 8am news viewers about the availability of plant milk in South Africa.
Environmental benefits shine in the Weekend Argus
World Plant Milk Day is about more than just finding and highlighting good tasting alternatives for animal milks, it also showcases the need to make more environmentally conscious decisions when choosing food choices. Weekend Argus, popular daily newspaper, featured World Plant Milk Day and highlighted the many ways plant based milk alternatives are beneficial to the environment. As of 2012, the Argus had a daily readership of 294 000, according to the South African Advertising research Foundation’s All Media Product Survey Newspaper. If you missed the article… take a look at this highlight featured on IOL’s website.
Food Lover’s Market features specials accross South Africa and Namibia
There are few things that we love more than collaborating with other players in the plant-based space, including retailers such as Food Lover’s Market. We truly believe that through these meaningful partnerships, we are helping to grow access to some amazing plant-based products and knowledge. Food Lover’s Market partnered with us in offering the full Almond Breeze range and a discounted price and featured us in hundreds of in-store newspapers, circulated at all their branches in South Africa and Namibia.
