Food Innovation Challenge

Food Innovation Challenge (FIC)

The Food Innovation Challenge (FIC), initiated by ProVeg China, aims to accelerate the transition toward more sustainable plant-rich diets and to advance research and innovation in plant-based foods. The competition raises public awareness of the benefits of plant-based nutrition, encourages broader adoption, and cultivates young talent equipped with both an innovative mindset and strong practical capabilities.

The Challenge adopts a market-oriented innovation model in which companies present real-world challenges and students develop solution-driven concepts. Since its launch in 2022, the Challenge has grown into a leading platform connecting China’s academic talent and research capacity with industry leaders.

The Latest Edition

The 6th Edition of the ProVeg Food Innovation Challenge is currently underway, running from September 2025 to March 2026. This year’s edition brings together eight leading industry partners: Beyond Meat, OATLY, Yihai Kerry Arawana, Dali Foods, Yinlu Foods, Starfield, Mogmi Bio, and Fuxiang Bio.

This year’s edition focuses on emerging areas such as plant-based meat, plant-protein beverages, and functional snacks, supporting market-driven exploration and contributing to a more sustainable food system.

Learn more on our official competition website.