From September and November 2025, ProVeg China conducted an extensive series of campus roadshows across leading universities in China, deepening collaboration with academic institutions and engaging students in dialogue on food innovation and future protein systems.
From Shanghai to Xi’an, from Changchun to Fuzhou, these visits were not simply promotional events. They were part of our broader commitment to building long-term partnerships with universities, supporting interdisciplinary education, and connecting students with real-world challenges in sustainable food systems.
Over 2,000 students have registered for the 6th ProVeg Food Innovation Challenge to date, reflecting strong interest from the next generation of food scientists, technologists, and innovators.
Partner Universities
（Selected and continue to expand)
Northwest Agriculture & Forestry University
Jiangnan University
Shanghai Ocean University
Fuzhou University
Jilin University
Nanjing Agricultural University
Henan University of Technology
Harbin University of Commerce
Jiangsu University
Shaanxi Normal University
Engagement formats varied by institution and included:
- Joint faculty-supported presentations
- Competition mobilization sessions
- On-campus information booths and academic fairs
- Laboratory visits and small-group discussions
- Alumni and award-winning team sharing sessions
Across campuses, discussions focused on interdisciplinary collaboration, industry-relevant research translation, and innovation in plant-based and alternative protein development.
Beyond the Competition: A Long-Term Academic Engagement Strategy
While the Food Innovation Challenge provides one structured framework for collaboration, ProVeg’s engagement with universities goes beyond a single event.
Through campus roadshows, expert lectures, alumni sharing sessions, and research dialogue, ProVeg aims to:
- Bridge academia and industry
- Support interdisciplinary talent development
- Promote innovation in plant-based and alternative protein sectors
- Contribute to more resilient and sustainable food systems
These campus partnerships are part of ProVeg China’s broader strategy to strengthen connections with academic institutions and support the next generation of food system innovators.
