Nicole Wu, Executive Director and Chief Representative of ProVeg China, was invited to attend two key events on the day of the conference and delivered a keynote presentation on behalf of ProVeg.
In addition, ProVeg also participated in the WAFI exhibition, hosting a booth from October 12 to 13 to engage and exchange with industry peers.
一、Thematic Forum: Innovation in the NeoProtein Industry, Building a Resilient Food System
During the forum session, experts from the World Resources Institute (WRI), the Good Food Institute (GFI), and organizations such as Angel Yeast and Nanyang Technological University engaged in in-depth discussions on the safety assessment of NeoProteins, technological innovation, and market prospects. Several speakers noted that NeoProteins have become an important pathway to achieving China’s “dual-carbon” goals and strengthening food security, and that their development depends on joint progress in scientific breakthroughs, policy support, and public awareness.
On behalf of ProVeg, Wu Bei took part in a high-level panel discussion titled “Technology Breakthroughs and Pathways for NeoProtein.”
She noted that advancing innovation in the NeoProtein industry is not only about achieving better “taste and appearance” on the technical side, but more importantly about building a market-oriented innovation ecosystem driven by collaboration across industry, academia, and research. Research should be grounded in real consumer needs—finding the right balance among taste, cost, nutrition, safety, and regulation—while also establishing early-stage market validation mechanisms to help bring technological outcomes into real-world applications faster.
Notably, China has a strong research ecosystem, a well-developed supply-chain foundation, and growing policy support. Over the next decade, China’s NeoProtein sector will be at a pivotal stage—moving from scientific innovation to industrial-scale applications.
On the same day, Wu Bei also represented ProVeg at a closed-door roundtable on “Policy and Market Development Trends in the NeoProtein Industry,” co-hosted by the World Resources Institute (WRI) and China Agricultural University.
二、Closed-Door Meeting: Policy and Market Development Trends in the NeoProtein Industry
The meeting was co-organized by the Green Agriculture and Food Nutrition Committee of the China Green Food Association, bringing together experts and industry representatives from relevant bodies of the Ministry of Agriculture and Rural Affairs, the Pinggu District Government of Beijing, WRI, GFI, FAIRR, China Agricultural University, and other organizations.
Participants held in-depth discussions on the opportunities and challenges facing the NeoProtein industry in areas such as policy support, technological innovation, investment strategies, and market development. As an invited guest, Wu Bei joined representatives from government, industry, academia, and research to explore policy trends and prospects for international cooperation, contributing professional insights to strengthen China’s global engagement in the NeoProtein sector.
三、 Exhibition Booth Showcase: Helping More Partners “Discover” ProVeg
Beyond its conference presentations, ProVeg set up an exhibition booth in the WAFI expo area from October 12 to 13, showcasing its latest research priorities and collaboration plans in the NeoProtein and plant-based sectors to conference attendees and industry peers.
The booth drew strong interest from many industry professionals, further enhancing ProVeg’s visibility and influence within the sector. Through this exhibition, ProVeg invited more partners focused on future food innovation to subscribe to the NeoProtein Think Tank, stay informed about policy research, market trends, and global innovation updates, and work together to advance a sustainable transition of protein systems in China and around the world.
ProVeg extends its sincere thanks to its partners—the World Agricultural Food Innovation Conference (WAFI), the Good Food Institute (GFI), and the World Resources Institute (WRI)—for their valuable support and collaboration in making this event possible.
Advancing Together to Empower the Future
Going forward, ProVeg will continue to work hand in hand with industry partners to advance innovation in NeoProteins and promote policy alignment, helping to build a healthier, more sustainable, and more resilient future food system.
