Appetite for a Better World
ProVeg International works to accelerate the transition to a sustainable global food system by making plant-rich foods and alternative proteins more accessible and appealing.
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Latest updates and news
Rethinking seafood without the sea
How plant-based and cultivated alternatives are being tested as part of a changing food system Imagine…
Has consumer demand for plant-based food disappeared, or has the market simply grown up?
Market signals point to adjustment, not collapse The plant-based sector has weathered a wave of headlines…
Is your startup ready to take the Fast-track To Impact?
ProVeg Incubator’s 2026 program is now open, with two cohorts running this year Are you working…
The Belém Declaration on plant-rich diets
This Declaration by leaders of city and regional governments, NGOs, and other stakeholders calls on national governments to promote healthy and sustainable diets through the drafting and implementation of Action Plans for Plant-Based Foods.
Press releases
Amsterdam to become first capital city to ban meat advertising
ProVeg welcomes move to encourage healthier, climate friendly diets The Dutch capital of Amsterdam…
ProVeg Incubator Launches ‘Fast-track to Impact’ Program to Equip Alt-Protein Startups for Market Resilience
Seven-Year Leading Alt-Protein Accelerator Evolves Model to Focus on Offering Customized Support, Building…
New US Dietary Guidelines a missed opportunity for human and planetary health – ProVeg International
ProVeg International joins nutrition experts and the Physicians Committee for Responsible Medicine in expressing…
Catch up on the latest news from ProVeg…
For press releases, reports, and media kit…
We are ProVeg
Many of the world’s most pressing problems share a common cause – animal agriculture, which contributes to climate change, lifestyle diseases, global hunger, and animal suffering. ProVeg is dedicated to ushering change and raising awareness to tackle these problems through diet and food-systems transformation.
Subscribe now to receive…
- Nutrition advice & plant-based recipes.
- Updates on our work and projects.
- And information on how you can support what we do.
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5 good reasons to be ProVeg
Following a plant-based diet has a positive effect on…
Taste
Enjoy delicious food
Health
Improve your health
Justice
Build a fairer world
Animals
Reduce suffering
Environment
Protect our planet
Plant-based nutrition
Give it a try, we support you
More ways for you to get involved:
More About Us
The ProVeg team
ProVeg has offices in 14 countries across five continents and is active around the world. We work with decision-making bodies, companies, investors, the media, and the general public to help the world transition to a society and economy that are less reliant on animal agriculture and more sustainable for all humans, animals, and our planet.
Find out more about us
Our Supporters
Over the last few years, I have become increasingly concerned with animal rights. I really hope we can speed up the protein revolution. There are some organizations such as ProVeg that I think are really awesome. They are working in a very goal-oriented way to remove animals from the food chain.
Rutger Bregman
Author of Utopia for Realists, HumanKind
I support ProVeg because they are a powerful trailblazer in the plant-based movement, educating people and health professionals about the benefits of plant-based eating.
Dr. Michael Greger
Founder of Nutritionfacts.org and author of How Not to Die
ProVeg has played a key role in helping understand the plant based network, and assisted in getting important international linkages with like-minded plant based food alliances in the EU, USA, Canada, China, UK and other important institutions.
Sanjay Sethi
Executive Director, Plant Based Foods Industry Association
Support us with a donation
You can help build a world where animals are not used for food and help more people transition to a plant-based diet.
