Appetite for a Better World
We are working for a world where everyone chooses delicious and healthy food that is good for all humans, animals, and our planet.
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Latest updates and news
Soya: correcting some common misconceptions about this nutritional powerhouse
Soya has long been a go-to ingredient in plant-based foods, thanks to its protein content and versatility…
COP29 in review: Looking ahead to COP30’s big impact
In November 2024, the ProVeg UN advocacy team made their mark at COP29 in Baku, Azerbaijan, joining global…
My child wants to go vegan: a parent’s guide to supporting their choice
As the shift to plant-based diets accelerates, more and more children are choosing to go vegan while still…
Building bridges between habit and health
New ProVeg research assesses plant-based alternative ranges (meat, milk and fish alternatives that mimic taste, texture and purpose of their animal-based counterparts) available in supermarkets across 11 countries.
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We are ProVeg
Many of the world’s most pressing problems share a common cause – animal agriculture, which contributes to climate change, lifestyle diseases, global hunger, and animal suffering. ProVeg is dedicated to ushering change and raising awareness to tackle these problems through diet and food-systems transformation.
5 good reasons to be ProVeg
Following a plant-based diet has a positive effect on…
Taste
Enjoy delicious food
Health
Improve your health
Justice
Help build a fairer world
Animals
A better life for animals
Environment
Save the planet
Plant-based nutrition
Give it a try, we support you
More ways for you to get involved:
More About Us
The ProVeg team
ProVeg has offices in 12 countries across four continents and is active around the world. We work with decision-making bodies, companies, investors, the media, and the general public to help the world transition to a society and economy that are less reliant on animal agriculture and more sustainable for all humans, animals, and our planet.
Find out more about us
Our Supporters
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You can help build a world where animals are not used for food and help more people transition to a plant-based diet.