Appetite for a Better World
We are working for a world where everyone chooses delicious and healthy food that is good for all humans, animals, and our planet.
Which area of our work would you like to learn about?
Latest updates and news
Talks on Biodiversity Conservation resume in Rome in February 2025
After suspending the sessions in November last year, the 16th Conference of the Parties for the Convention…
A quick guide to getting enough protein on a plant-based diet
Protein is an essential nutrient that plays a vital role in building and maintaining muscle, supporting immune…
Plant-based on a budget
With the increasing popularity of plant-based diets, many people are discovering that eating vegan doesn’t…
Building bridges between habit and health
New ProVeg research assesses plant-based alternative ranges (meat, milk and fish alternatives that mimic taste, texture and purpose of their animal-based counterparts) available in supermarkets across 11 countries.
Press releases
ProVeg seeks creative minds to change the food system with Kickstarting For Good Incubator
Applications for the latest Kickstarting For Good’s incubation programme close on 30 April Bright ideas…
New report steers right direction for future of UK food, says ProVeg
UK Climate Change Committee calls for shift to precision fermentation and plant-based foods Investment…
Young people across the globe join the ProVeg Youth Board to promote plant-rich diets
The 2025 Youth Board draws on talent from the Americas, Europe, Africa and Asia Twenty young people aged…
Catch up on the latest news from ProVeg…
For press releases, reports, and media kit…
We are ProVeg
Many of the world’s most pressing problems share a common cause – animal agriculture, which contributes to climate change, lifestyle diseases, global hunger, and animal suffering. ProVeg is dedicated to ushering change and raising awareness to tackle these problems through diet and food-systems transformation.
Subscribe now to receive…
- Nutrition advice & plant-based recipes.
- Updates on our work and projects.
- And information on how you can support what we do.
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5 good reasons to be ProVeg
Following a plant-based diet has a positive effect on…
Taste
Enjoy delicious food
Health
Improve your health
Justice
Help build a fairer world
Animals
A better life for animals
Environment
Save the planet
Plant-based nutrition
Give it a try, we support you
More ways for you to get involved:
More About Us
The ProVeg team
ProVeg has offices in 14 countries across five continents and is active around the world. We work with decision-making bodies, companies, investors, the media, and the general public to help the world transition to a society and economy that are less reliant on animal agriculture and more sustainable for all humans, animals, and our planet.
Find out more about us
Our Supporters
Over the the last few years, I have become increasingly concerned with animal rights. I really hope we can speed up the protein revolution. There are some organizations such as ProVeg that I think are really awesome. They are working in a very goal-oriented way to remove animals from the food chain.
Rutger Bregman
Author of Utopia for Realists, HumanKind
I support ProVeg because they are a powerful trailblazer in the plant-based movement, educating people and health professionals about the benefits of plant-based eating.
Dr. Michael Greger
Founder of Nutritionfacts.org and author of How Not to Die
ProVeg has played a key role in helping understand the plant based network, and assisted in getting important international linkages with like-minded plant based food alliances in the EU, USA, Canada, China, UK and other important institutions.
Sanjay Sethi
Executive Director, Plant Based Foods Industry Association
Support us with a donation
You can help build a world where animals are not used for food and help more people transition to a plant-based diet.
