Appetite for a Better World
We are working for a world where everyone chooses delicious and healthy food that is good for all humans, animals, and our planet.
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Latest updates and news
What happens after Veganuary is over?
If you kicked off 2025 by signing up for Veganuary, we understand that transitioning to a plant-based diet…
Tips for cooking with: Lentils
Welcome to ProVeg’s 101 series, where we make plant-based cooking easy and exciting! This Veganuary, why not…
Tips for cooking with: Chickpeas
Welcome to ProVeg’s 101 series for plant-based cooking! This Veganuary, why not try the humble but multitalented…
Building bridges between habit and health
New ProVeg research assesses plant-based alternative ranges (meat, milk and fish alternatives that mimic taste, texture and purpose of their animal-based counterparts) available in supermarkets across 11 countries.
Catch up on the latest news from ProVeg…
For press releases, reports, and media kit…
We are ProVeg
Many of the world’s most pressing problems share a common cause – animal agriculture, which contributes to climate change, lifestyle diseases, global hunger, and animal suffering. ProVeg is dedicated to ushering change and raising awareness to tackle these problems through diet and food-systems transformation.
5 good reasons to be ProVeg
Following a plant-based diet has a positive effect on…
Taste
Enjoy delicious food
Health
Improve your health
Justice
Help build a fairer world
Animals
A better life for animals
Environment
Save the planet
Plant-based nutrition
Give it a try, we support you
More ways for you to get involved:
More About Us
The ProVeg team
ProVeg has offices in 14 countries across five continents and is active around the world. We work with decision-making bodies, companies, investors, the media, and the general public to help the world transition to a society and economy that are less reliant on animal agriculture and more sustainable for all humans, animals, and our planet.
Find out more about us
Our Supporters
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You can help build a world where animals are not used for food and help more people transition to a plant-based diet.