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Building bridges between habit and health

New ProVeg research assesses plant-based alternative ranges (meat, milk and fish alternatives that mimic taste, texture and purpose of their animal-based counterparts) available in supermarkets across 11 countries.

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We are ProVeg

Many of the world’s most pressing problems share a common cause – animal agriculture, which contributes to climate change, lifestyle diseases, global hunger, and animal suffering. ProVeg is dedicated to ushering change and raising awareness to tackle these problems through diet and food-systems transformation.

Ways to inform and achieve 50by40:

Our work in numbers

Veggie Challenge

The Veggie Challenge app is introducing plant-based eating to people around the world.

5 good reasons to be ProVeg

Following a plant-based diet has a positive effect on…

Taste

Enjoy delicious food

Health

Improve your health

Justice

Help build a fairer world

Animals

A better life for animals

Environ­ment

Save the planet

More About Us

The ProVeg team

ProVeg has offices in 12 countries across four continents and is active around the world. We work with decision-making bodies, companies, investors, the media, and the general public to help the world transition to a society and economy that are less reliant on animal agriculture and more sustainable for all humans, animals, and our planet.

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