Appetite for a Better World
We are working for a world where everyone chooses delicious and healthy food that is good for all humans, animals, and our planet.
Which area of our work would you like to learn about?
Latest updates and news
Nine best vegan restaurants to visit in London in 2025
Crowned the most vegan-friendly city in the world in Happy Cow’s 2024 rankings, London is a utopia for plant-based…
Tips for healthy eating on a budget
Yes, prices are up – but you can still make healthy and delicious plant-based meals without overspending. While…
The 10 best vegan books for beginners and long-time vegans
Attention bookworms! ProVeg presents 10 of the most inspiring and helpful books about veganism. This list…
Building bridges between habit and health
New ProVeg research assesses plant-based alternative ranges (meat, milk and fish alternatives that mimic taste, texture and purpose of their animal-based counterparts) available in supermarkets across 11 countries.
Press releases
AI-powered protein production and precision-fermented dairy from fungi feature in latest ProVeg startup programme
Ten startups join 13th ProVeg Incubator to accelerate their products to market AI-powered protein…
Most Brazilians would consider reducing or giving up meat altogether, survey finds
A total of 74% of Brazilians would consider cutting back or giving up eating meat for health reasons alone Image:…
ProVeg responds to French recommendations on soya and isoflavones
French food authority, ANSES, published recommendations on soya this week ProVeg International has…
Catch up on the latest news from ProVeg…
For press releases, reports, and media kit…
We are ProVeg
Many of the world’s most pressing problems share a common cause – animal agriculture, which contributes to climate change, lifestyle diseases, global hunger, and animal suffering. ProVeg is dedicated to ushering change and raising awareness to tackle these problems through diet and food-systems transformation.
Subscribe now to receive…
- Nutrition advice & plant-based recipes.
- Updates on our work and projects.
- And information on how you can support what we do.
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5 good reasons to be ProVeg
Following a plant-based diet has a positive effect on…
Taste
Enjoy delicious food
Health
Improve your health
Justice
Help build a fairer world
Animals
A better life for animals
Environment
Save the planet
Plant-based nutrition
Give it a try, we support you
More ways for you to get involved:
More About Us
The ProVeg team
ProVeg has offices in 14 countries across five continents and is active around the world. We work with decision-making bodies, companies, investors, the media, and the general public to help the world transition to a society and economy that are less reliant on animal agriculture and more sustainable for all humans, animals, and our planet.
Find out more about us
Our Supporters
Over the the last few years, I have become increasingly concerned with animal rights. I really hope we can speed up the protein revolution. There are some organizations such as ProVeg that I think are really awesome. They are working in a very goal-oriented way to remove animals from the food chain.
Rutger Bregman
Author of Utopia for Realists, HumanKind
I support ProVeg because they are a powerful trailblazer in the plant-based movement, educating people and health professionals about the benefits of plant-based eating.
Dr. Michael Greger
Founder of Nutritionfacts.org and author of How Not to Die
ProVeg has played a key role in helping understand the plant based network, and assisted in getting important international linkages with like-minded plant based food alliances in the EU, USA, Canada, China, UK and other important institutions.
Sanjay Sethi
Executive Director, Plant Based Foods Industry Association
Support us with a donation
You can help build a world where animals are not used for food and help more people transition to a plant-based diet.
