Appetite for a Better World
We are working for a world where everyone chooses delicious and healthy food that is good for all humans, animals, and our planet.
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Latest updates and news
Child-friendly plant-based recipes
Are you struggling to get your child excited about healthy, plant-based meals? We’ve crafted some fun, kid-friendly…
The supermarket revolution: more choice and better prices
Things have changed in supermarkets Until recently, shopping for plant-based foods often meant making a…
Plant-based food systems: a path to workers’ rights and social justice
The link between food systems and social justice On World Day of Social Justice, which is observed every…
Building bridges between habit and health
New ProVeg research assesses plant-based alternative ranges (meat, milk and fish alternatives that mimic taste, texture and purpose of their animal-based counterparts) available in supermarkets across 11 countries.
Press releases
Commissioner Hansen clings to the status quo – A vision without ambition
Today, EU Commissioner Christophe Hansen unveiled the EU’s long-term vision for agriculture and food, setting…
Czech government drops label restrictions on plant-based foods after public backlash
Ministry of Agriculture backs down from efforts to restrict the use of names like ‘kale patty’ and ‘mushroom…
Tide turns in battle over “meaty” names for plant-based foods in Czechia, France, and the UK
Courts, governments turn against restrictions on the labelling of plant-based foods Shoppers are not confused…
Catch up on the latest news from ProVeg…
For press releases, reports, and media kit…
We are ProVeg
Many of the world’s most pressing problems share a common cause – animal agriculture, which contributes to climate change, lifestyle diseases, global hunger, and animal suffering. ProVeg is dedicated to ushering change and raising awareness to tackle these problems through diet and food-systems transformation.
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- Nutrition advice & plant-based recipes.
- Updates on our work and projects.
- And information on how you can support what we do.
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5 good reasons to be ProVeg
Following a plant-based diet has a positive effect on…
Taste
Enjoy delicious food
Health
Improve your health
Justice
Help build a fairer world
Animals
A better life for animals
Environment
Save the planet
Plant-based nutrition
Give it a try, we support you
More ways for you to get involved:
More About Us
The ProVeg team
ProVeg has offices in 14 countries across five continents and is active around the world. We work with decision-making bodies, companies, investors, the media, and the general public to help the world transition to a society and economy that are less reliant on animal agriculture and more sustainable for all humans, animals, and our planet.
Find out more about us
Our Supporters
Over the the last few years, I have become increasingly concerned with animal rights. I really hope we can speed up the protein revolution. There are some organizations such as ProVeg that I think are really awesome. They are working in a very goal-oriented way to remove animals from the food chain.
Rutger Bregman
Author of Utopia for Realists, HumanKind
I support ProVeg because they are a powerful trailblazer in the plant-based movement, educating people and health professionals about the benefits of plant-based eating.
Dr. Michael Greger
Founder of Nutritionfacts.org and author of How Not to Die
ProVeg has played a key role in helping understand the plant based network, and assisted in getting important international linkages with like-minded plant based food alliances in the EU, USA, Canada, China, UK and other important institutions.
Sanjay Sethi
Executive Director, Plant Based Foods Industry Association
Support us with a donation
You can help build a world where animals are not used for food and help more people transition to a plant-based diet.
