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Some of the other ways that ProVeg can help you begin a plant-based lifestyle

The latest consumer news from ProVeg and the plant-based sector

Plant-based health for a better world

A plant-based diet can provide an ample supply of all the nutrients needed for optimal health. But whether you’re a vegetarian, vegan, or meat-eater, a healthy body requires a balanced and varied diet that includes all the necessary nutrients.

A plate divided into sections with vegetables, fruit, grains, pasta, bread, lentils, beans, nuts, tofu, falafel, and a bowl of yoghurt, arranged by food group.

The Plant-Based Food Plate

The ProVeg food plate helps anyone to plan a healthy plant-based meal whether they are following a flexitarian, vegetarian or vegan diet.

Plant-Based Alternatives

The foods you love, made sustainable and cruelty-free

From milk and eggs to meat, fish, and honey, plant-based alternatives and substitutes are now available for nearly all animal-based foods. The selection is huge and getting bigger all the time, offering a range of culinary possibilities that is nutritious, cruelty-free, and uses far less resources.

Veggie Challenge Teams for groups makes it perfect for companies to collectively embark on the challenge with their employees!

A group of people seated in a modern conference room attend a panel discussion at the ProVeg New Food Conference.
sustainable food future

Recipes

What do you want to cook today?

From healthy breakfasts to decadent desserts, plant-based cooking presents endless opportunities for culinary exploration. Take a tour of our rich selection of plant-based recipes to find the perfect meal for any occasion.

Plant-based dining around the world

Discover the best places to enjoy delicious plant-based meals across the globe. Whether you’re planning a trip or looking for hidden gems in your own city, our plant-based restaurant guides make it easy to find flavourful, satisfying options that are good for people, animals, and the planet.

ProVeg Schools and Colleges

Healthier young people for a healthier planet

We work with local authorities, schools, colleges, and private caterers, offering a range of support services, including:

Menu consultation and advice.

Recipe development.

Impact assessments.

Frequently asked questions

How do I start a plant-based diet?

Moving to a plant-based diet is easier than ever. ProVeg’s Living hub offers practical tips on nutrition, recipes and alternatives, plus the free 30-day Veggie Challenge app to guide you step by step — whether you want to go vegan, vegetarian or simply eat less meat.

Is a plant-based diet healthy and can it provide all the nutrients I need?

Yes — a well-planned plant-based diet can provide all the nutrients needed for optimal health. As with any diet, a healthy body requires balanced, varied eating; ProVeg’s nutrition resources explain how to cover key nutrients like protein, B12, calcium and iron.

What plant-based alternatives exist for meat, milk, eggs and fish?

Plant-based alternatives now exist for nearly all animal foods — including milk, eggs, meat, fish and honey. The range is large and growing, offering nutritious, cruelty-free options that use far fewer resources than their animal-based counterparts.

What is the Veggie Challenge and how does the 30-day plant-based challenge work?

The Veggie Challenge is a free app that encourages you to eat plant-based for 30 days, with daily tips and recipes and options for vegan, vegetarian or reduced-meat goals. It has over 500,000 participants and a Teams version for groups and companies.

How can I eat plant-based while traveling or dining out?

ProVeg’s Living hub offers plant-based travel tips and city restaurant guides to help you find satisfying plant-based meals whether you’re traveling or eating out at home. With a little planning, eating plant-based on the road can be straightforward.

Where can I find plant-based recipes?

ProVeg offers a large, free collection of plant-based recipes — from breakfasts to desserts and dishes from around the world — searchable by course on its recipes pages.