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Business
At ProVeg, we recognize that the business sector has a key role to play in transforming our global food system. As such, we provide numerous events, activities, and resources that support businesses in shifting to plant-based food production.
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Explore interventions related to our Impact Areas
Research, news & insights
Actionable insights, sustainable revenue, and inspiring stories
Why the next phase of plant-based retail success is about activation, not availability
New report shows how retailers can unlock commercial growth by turning availability into stronger shopper…
The €11.61 billion opportunity sitting on Europe’s public plates
New report recommends a shift to 85% plant-based public food budgets Every day, Europe’s public institutions…
Farmers are ready to diversify – now policy and markets need to keep pace
European farmers call for stronger support to unlock the potential of protein diversification Last…
On ProVeg’s dedicated space for food system innovators, you’ll find actionable insights, expert guides, market research, case studies, and professional recommendations, all in one easy-to-use place. Explore the latest trends, tools, and news from across the alternative protein industry, supporting your journey to becoming a more sustainable business.
Follow us on LinkedIn, where we’re helping to support and grow the alt-protein industry, one conversation at a time.
Position your company as a thought leader in the plant-based sector
In addition to numerous webinars and workshops, ProVeg hosts:
These events provide a wealth of insights into the latest developments in the plant-based and alternative-protein spaces.
Events and Webinars
Future of Protein Production Amsterdam with the Cultured Meat Symposium
The Future of Protein Production Amsterdam, held alongside the Cultured Meat Symposium, brings…
4 November 2026
Evolving appetites: How to drive market success in a plant-based economy – the UK & Denmark
This session will highlight the most important consumer insights and effective practices for…
2 May 2024
Evolving appetites: How to drive market success in a plant-based economy – Germany, Austria & the Netherlands
This session will highlight the most important consumer insights and effective practices for…
30 April 2024
Evolving appetites: How to drive market success in a plant-based economy – Poland & Romania
This session will highlight the most important consumer insights and effective practices for…
25 April 2024
Evolving appetites: How to drive market success in a plant-based economy – France, Italy & Spain
This session will highlight the most important consumer insights and effective practices for…
23 April 2024
Evolving appetites: an in-depth look at European attitudes towards plant-based eating
A follow-up to the 2021 survey report, ‘What Consumers Want’. You will gain a deeper understanding…
14 November 2023
V-Label
Ensure consumer trust and confidence with the V-Label
The V-Label is an internationally recognized, registered seal for labeling vegan and vegetarian products and services.
Established in Switzerland in 1996, and run by ProVeg in Germany, Czechia, South Africa, and Belgium, Malaysia, Portugal, and Nigeria, the V-Label acts as a reliable instore shopping guide for consumers looking for plant-based products.
Around the world, more than 70,000 products from about 4,800 licensees now carry the V-Label. By certifying your products as vegan or vegetarian, you’ll increase the trust and transparency associated with your brand.
Food Innovation Challenge
Expand and improve your product range
Our Food Innovation Challenge helps corporate partners to accelerate sustainable innovations while giving students valuable insights into an exciting and fast-growing industry and channeling their creativity towards solving some of the biggest challenges the world faces today.
Get in touch with the ProVeg China team if you’d like to get involved on a corporate level.
EU-Funded Projects
ProVeg plays an active role in EU-funded projects that drive innovation and sustainability in the food system.
As a trusted partner, we collaborate with leading research institutions, industry stakeholders, and public bodies to accelerate the shift towards more plant-based, climate-friendly, and resilient food solutions. Our work contributes to key EU priorities, including health, environmental protection, and food security.
To learn more about our corporate services, download our portfolio or get in touch.
Corporate & Institutional Engagement Portfolio
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Frequently asked questions
How does ProVeg help food businesses transition to plant-based products?
ProVeg provides events, resources and hands-on support to help food businesses shift toward plant-based production — including market and consumer research, corporate engagement, the V-Label certification, the Food Innovation Challenge, EU-funded projects and industry conferences.
What is the V-Label and what does it certify?
The V-Label is an internationally recognized, registered seal for labeling vegan and vegetarian products and services. Established in Switzerland in 1996, it acts as a reliable in-store shopping guide, increasing consumer trust and brand transparency.
How many products carry the V-Label worldwide?
More than 70,000 products from around 4,800 licensees now carry the V-Label worldwide. ProVeg runs the V-Label in Germany, Czechia, South Africa, Belgium, Malaysia, Portugal and Nigeria.
What business events does ProVeg run?
ProVeg hosts the New Food Conference, the New Food Forum and New Food Invest, alongside webinars and workshops. These events offer insights into the latest developments in the plant-based and alternative-protein sectors and help companies position themselves as thought leaders.
What is ProVeg’s Food Innovation Challenge?
The Food Innovation Challenge helps corporate partners accelerate sustainable product innovation while giving students insight into the fast-growing alternative-protein industry. It channels student creativity toward new plant-based products and strengthens links between universities and forward-looking companies.
What market and consumer research does ProVeg publish for the food industry?
ProVeg regularly publishes market research, consumer surveys and industry reports through its country offices and departments, covering topics such as protein diversification, retail opportunities and consumer attitudes toward plant-based eating.
What is the Veggie Challenge Teams program for companies?
Veggie Challenge Teams is a group version of ProVeg’s 30-day plant-based app challenge, designed for companies to take part collectively with their employees. With 500,000+ participants overall, it introduces staff to plant-based products and recipes.
How can a company partner with ProVeg or sponsor the Veggie Challenge?
Companies can sign up for the Veggie Challenge, become a corporate sponsor, or partner with ProVeg by getting in touch via the Business page, which also offers a downloadable Corporate & Institutional Engagement Portfolio.
What EU-funded projects is ProVeg involved in?
ProVeg plays an active role in EU-funded projects, collaborating with research institutions, industry and public bodies to accelerate more plant-based, climate-friendly and resilient food solutions, contributing to EU priorities on health, environmental protection and food security.
Why should retailers care about protein diversification?
Balancing plant- and animal-based protein is increasingly a driver of profit quality and portfolio resilience. ProVeg’s analysis identifies protein diversification as a major commercial opportunity — for example, UK supermarkets are estimated to be leaving £2.8 billion on the shelf.
