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Business
At ProVeg, we recognize that the business sector has a key role to play in transforming our global food system. As such, we provide numerous events, activities, and resources that support businesses in shifting to plant-based food production.
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Explore interventions related to our Impact Areas
Insights & News
Actionable insights, sustainable revenue, and inspiring stories
Why the next phase of plant-based retail success is about activation, not availability
New report shows how retailers can unlock commercial growth by turning availability into stronger shopper…
The €11.61 billion opportunity sitting on Europe’s public plates
New report recommends a shift to 85% plant-based public food budgets Every day, Europe’s public institutions…
Farmers are ready to diversify – now policy and markets need to keep pace
European farmers call for stronger support to unlock the potential of protein diversification Last…
On ProVeg’s dedicated space for food system innovators, you’ll find actionable insights, expert guides, market research, case studies, and professional recommendations, all in one easy-to-use place. Explore the latest trends, tools, and news from across the alternative protein industry, supporting your journey to becoming a more sustainable business.
Follow us on LinkedIn, where we’re helping to support and grow the alt-protein industry, one conversation at a time.
New Food Events
Position your company as a thought leader in the plant-based sector
In addition to numerous webinars and workshops, ProVeg hosts:
These events provide a wealth of insights into the latest developments in the plant-based and alternative-protein spaces.
Events and Webinars
Future of Protein Production Amsterdam with the Cultured Meat Symposium
The Future of Protein Production Amsterdam, held alongside the Cultured Meat Symposium, brings…
4 November 2026
Evolving appetites: How to drive market success in a plant-based economy – the UK & Denmark
This session will highlight the most important consumer insights and effective practices for…
2 May 2024
Evolving appetites: How to drive market success in a plant-based economy – Germany, Austria & the Netherlands
This session will highlight the most important consumer insights and effective practices for…
30 April 2024
Evolving appetites: How to drive market success in a plant-based economy – Poland & Romania
This session will highlight the most important consumer insights and effective practices for…
25 April 2024
Evolving appetites: How to drive market success in a plant-based economy – France, Italy & Spain
This session will highlight the most important consumer insights and effective practices for…
23 April 2024
Evolving appetites: an in-depth look at European attitudes towards plant-based eating
A follow-up to the 2021 survey report, ‘What Consumers Want’. You will gain a deeper understanding…
14 November 2023
V-Label
Ensure consumer trust and confidence with the V-Label
The V-Label is an internationally recognized, registered seal for labeling vegan and vegetarian products and services.
Established in Switzerland in 1996, and run by ProVeg in Germany, Czechia, South Africa, and Belgium, Malaysia, Portugal, and Nigeria, the V-Label acts as a reliable instore shopping guide for consumers looking for plant-based products.
Around the world, more than 70,000 products from about 4,800 licensees now carry the V-Label. By certifying your products as vegan or vegetarian, you’ll increase the trust and transparency associated with your brand.
Food Innovation Challenge
Expand and improve your product range
Our Food Innovation Challenge helps corporate partners to accelerate sustainable innovations while giving students valuable insights into an exciting and fast-growing industry and channeling their creativity towards solving some of the biggest challenges the world faces today.
Get in touch with the ProVeg China team if you’d like to get involved on a corporate level.
Veggie Challenge Teams
Expand your reach and grow your brand with the Veggie Challenge
The Veggie Challenge is a digital app that encourages people to eat a plant-based diet for 30 days.
With +500,000 participants so far, the Veggie Challenge is the perfect opportunity to introduce your plant-based products to customers who are trying plant-based alternatives and recipes, often for the first time.
Veggie Challenge Teams for groups makes it perfect for companies to collectively embark on the challenge with their employees!
If you’d like your company to sign up for the challenge or are interested in being a corporate sponsor, please get in touch.
EU-Funded Projects
ProVeg plays an active role in EU-funded projects that drive innovation and sustainability in the food system.
As a trusted partner, we collaborate with leading research institutions, industry stakeholders, and public bodies to accelerate the shift towards more plant-based, climate-friendly, and resilient food solutions. Our work contributes to key EU priorities, including health, environmental protection, and food security.
Market and Consumer Research
Customized market screening and consumer insights
Through our various departments and country branches, ProVeg regularly publishes insightful market research, consumer surveys, and industry-leading reports.
Blueprint for plant-based growth: realizing the commercial opportunity in protein diversification
The plant-based sector is entering a commercially nuanced phase. While media narratives focus on a ‘slowdown’…
Protein Production in the EU: Policies, Gaps, and Opportunities.
As the urgency to adapt our food systems grows, protein diversification becomes an increasingly important…
The Diets Toolkit: An NDCs and NBSAPs Guide for Healthy and Sustainable Diets
Overview Developed by Climate Focus on behalf of ProVeg International and the WWF, the Diets Toolkit: An…
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Corporate & Institutional Engagement Portfolio
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