Business
At ProVeg, we recognize that the business sector has a key role to play in transforming our global food system. As such, we provide numerous events, activities, and resources that support businesses in shifting to plant-based food production.
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Explore interventions related to our Impact Areas
New Food Hub
Actionable insights, sustainable revenue, and inspiring stories
Unlocking the power of hybrid plant-based and cellular agriculture foods
How big is the market potential for hybrid products made from plant-based ingredients and cellular agriculture? …
Five steps towards a more sustainable food future
Key insights from the New Food Conference 2024 By Gemma Tadman, Business Communications Manager, ProVeg International…
Building brand salience in the plant-based market
Why being memorable matters for your brand’s success By Simon Middleton, ProVeg International, Editorial…
The ProVeg New Food Hub is packed with concise expert guides and market research designed for busy professionals. We’ve compiled global market data, case studies, and professional recommendations in one easy-to-use platform that supports your business needs and provides a host of actionable insights, industry news, trends, tips, and stories from business leaders and industry innovators.
Join our New Food Hub community on LinkedIn, where we’re helping to support and grow the alt-protein industry, one conversation at a time.
New Food Events
Position your company as a thought leader in the plant-based sector
In addition to numerous webinars and workshops, ProVeg hosts:
These events provide a wealth of insights into the latest developments in the plant-based and alternative-protein spaces.
Events and Webinars
Evolving appetites: How to drive market success in a plant-based economy – the UK & Denmark
This session will highlight the most important consumer insights and effective practices for…
2 May 2024
Evolving appetites: How to drive market success in a plant-based economy – Germany, Austria & the Netherlands
This session will highlight the most important consumer insights and effective practices for…
30 April 2024
Evolving appetites: How to drive market success in a plant-based economy – Poland & Romania
This session will highlight the most important consumer insights and effective practices for…
25 April 2024
Evolving appetites: How to drive market success in a plant-based economy – France, Italy & Spain
This session will highlight the most important consumer insights and effective practices for…
23 April 2024
Evolving appetites: an in-depth look at European attitudes towards plant-based eating
A follow-up to the 2021 survey report, ‘What Consumers Want’. You will gain a deeper understanding of the long-term potential of the plant-based food industry.
14 November 2023
When plant-based meets cultivated
This webinar will delve into the business opportunities presented by hybrid food products that blend plant-based and cultivated-meat ingredients.
26 January 2023Incubator
Fostering change through innovation
The ProVeg Incubator is the world’s leading incubator of plant-based, fermentation-based, and cultivated-food startups.
We are shaping the future of food by supporting pioneering companies that are developing disruptive alternatives to animal-based products and ingredients.
V-Label
Ensure consumer trust and confidence with the V-Label
The V-Label is an internationally recognized, registered seal for labeling vegan and vegetarian products and services.
Established in Switzerland in 1996, and run by ProVeg in Germany, Czechia, South Africa, and Belgium, the V-Label acts as a reliable instore shopping guide for consumers looking for plant-based products.
Around the world, more than 50,000 products from about 4,300 licensees now carry the V-Label. By certifying your products as vegan or vegetarian, you’ll increase the trust and transparency associated with your brand.
Food Innovation Challenge
Expand and improve your product range
Our Food Innovation Challenge helps corporate partners to accelerate sustainable innovations while giving students valuable insights into an exciting and fast-growing industry and channeling their creativity towards solving some of the biggest challenges the world faces today.
Get in touch with Shirley Lu if you’d like to get involved on a corporate level.
Veggie Challenge Teams
Expand your reach and grow your brand with the Veggie Challenge
The Veggie Challenge is a digital app that encourages people to eat a plant-based diet for 30 days.
With +500,000 participants so far, the Veggie Challenge is the perfect opportunity to introduce your plant-based products to customers who are trying plant-based alternatives and recipes, often for the first time.
Veggie Challenge Teams for groups makes it perfect for companies to collectively embark on the challenge with their employees!
If you’d like your company to sign up for the challenge or are interested in being a corporate sponsor, please get in touch.
Smart Protein Project
Expand and improve your product range
The Smart Protein project is a four-year collaboration between 33 partners across 21 countries to develop novel proteins.
ProVeg works closely with all the Smart Protein partners and is responsible for communication and messaging around the project, as well as contributing to market and consumer research.
The multipronged approach explores the potential of:
Beans
Lentils
Chickpeas
Quinoa
with a focus on improving the structure, taste, and flavor, as well as looking at the upcycling of waste-streams from pasta, bread, and beer production – ingredients that are not currently widely used in food production but which have great protein potential.
Consumer and Market Research
Customized market screening and consumer insights
Through our various departments and country branches, ProVeg regularly publishes insightful market research, consumer surveys, and industry-leading reports.
Plant-based eating in China: attitudes and opportunities
The worldwide surge in interest in plant-based eating has prompted much research about the adoption and acceptance…
The Power of Color
Introducing Our Latest Report: “The Power of Color: Nudging Consumers Toward Plant-Based Meat Consumption”…
Evolving appetites: European attitudes towards plant-based eating
This pan-European survey report carried out by ProVeg in partnership with the University of Copenhagen…
To learn more about our corporate services, download our portfolio or get in touch.
Corporate & Institutional Engagement Portfolio
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