When plant-based meets cultivated
An increasing number of companies are exploring the possibility of adding specific cultivated-meat ingredients, such as fat, to plant-based food products in order to improve taste and texture. But how will consumers see hybrids of plant-based and cultivated ingredients?
This webinar, hosted by ProVeg International, will delve into the business opportunities presented by hybrid food products that blend plant-based and cultivated-meat ingredients, as well as early consumer trends in the sector. Other areas that will be covered include the following:
- Consumer acceptance and expectations of hybrid food products that blend plant-based and cultivated-meat ingredients, based on our recent survey of 1,000 UK respondents.
- Insights from food-industry professionals regarding potential synergies between the plant-based and cellular-agriculture sectors.
You’ll come away from this webinar with a better view of the business opportunities around hybrid foods, knowledge about early adopters, and strategies to increase acceptance levels.
More events and webinars
Evolving appetites: How to drive market success in a plant-based economy – the UK & Denmark
This session will highlight the most important consumer insights and effective practices for…
2 May 2024Evolving appetites: How to drive market success in a plant-based economy – Germany, Austria & the Netherlands
This session will highlight the most important consumer insights and effective practices for…
30 April 2024Evolving appetites: How to drive market success in a plant-based economy – Poland & Romania
This session will highlight the most important consumer insights and effective practices for…
25 April 2024