MARKET & CONSUMER REPORTS

ProVeg regularly publishes insightful market research, dedicated consumer surveys, and industry-leading reports. Download our latest publications below.

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Protein Production in the EU: Policies, Gaps, and Opportunities.

As the urgency to adapt our food systems grows, protein diversification becomes an increasingly…

A person smiling and holding a wooden crate filled with fresh vegetables, including carrots, leafy greens, tomatoes, and peppers, in a garden or greenhouse setting.

The Diets Toolkit: An NDCs and NBSAPs Guide for Healthy and Sustainable Diets

Overview Developed by Climate Focus on behalf of ProVeg International and the WWF, the Diets…

Assorted plates of imitation seafood, including crab sticks, sliced fish, and salmon, are arranged on a white surface with green peas and garnish scattered around.

Nutritional assessment of plant-based fish alternatives

With nearly 40% of global fish stocks overfished and another 50% harvested at maximum capacity…

Nutritional assessment of plant-based meat and milk alternatives

The evidence is clear that, compared to conventional meat and milk, most plant-based alternatives…

Plant-based eating in China: attitudes and opportunities

The worldwide surge in interest in plant-based eating has prompted much research about the…

A person with a grocery cart takes a box of juice from the shelf

The Power of Colour

Introducing Our Latest Report: “The Power of Colour: Nudging Consumers Toward Plant-Based Meat…

Evolving appetites: European attitudes towards plant-based eating

This pan-European survey report carried out by ProVeg in partnership with the University of…

The future of fast food: consumer insights into plant-based menu items

Our recently published Fast-Food Ranking 2023 showed how the fast-food giants are incorporating…

A homemade veggie burger with jackfruit patty and fries

2023 ProVeg International Fast-Food Ranking

Positive perceptions around plant-based food have increased dramatically in recent years, leading…

A homemade veggie burger with jackfruit patty and fries

2023 ProVeg UK Fast-Food Ranking

Positive perceptions and consumer demand for plant-based foods have increased dramatically…