MARKET & CONSUMER REPORTS

ProVeg regularly publishes insightful market research, dedicated consumer surveys, and industry-leading reports. Download our latest publications below.

The Diets Toolkit: An NDCs and NBSAPs Guide for Healthy and Sustainable Diets

Overview Developed by Climate Focus on behalf of ProVeg International and the WWF, the Diets…

Nutritional assessment of plant-based fish alternatives

With nearly 40% of global fish stocks overfished and another 50% harvested at maximum capacity…

Nutritional assessment of plant-based meat and milk alternatives

The evidence is clear that, compared to conventional meat and milk, most plant-based alternatives…

Plant-based eating in China: attitudes and opportunities

The worldwide surge in interest in plant-based eating has prompted much research about the…

The Power of Color

Introducing Our Latest Report: “The Power of Color: Nudging Consumers Toward Plant-Based Meat…

Evolving appetites: European attitudes towards plant-based eating

This pan-European survey report carried out by ProVeg in partnership with the University of…

The future of fast food: consumer insights into plant-based menu items

Our recently published Fast-Food Ranking 2023 showed how the fast-food giants are incorporating…

2023 ProVeg International Fast-Food Ranking

Positive perceptions around plant-based food have increased dramatically in recent years, leading…

2023 ProVeg UK Fast-Food Ranking

Positive perceptions and consumer demand for plant-based foods have increased dramatically…

What’s on the menu?

Social psychologists, sociologists, and behavioral economists have been designing ways to…