Nutritional assessment of plant-based meat and milk alternatives
Our research aims to assess plant-based alternative ranges (meat, milk and fish alternatives…
Plant-based eating in China: attitudes and opportunities
The worldwide surge in interest in plant-based eating has prompted much research about the…
The Power of Colour
Introducing Our Latest Report: “The Power of Colour: Nudging Consumers Toward Plant-Based Meat…
Evolving appetites: European attitudes towards plant-based eating
This pan-European survey report carried out by ProVeg in partnership with the University of Copenhagen and Ghent University, as part of the Smart Protein project, provides compelling insights into Europe’s ever-evolving plant-based food sector.
The future of fast food: consumer insights into plant-based menu items
Our recently published Fast-Food Ranking 2023 showed how the fast-food giants are incorporating plant-based options into their menus. Now we take a look inside the minds of consumers who reveal their honest opinions of these same fast-food chains and their plant-based offerings.
2023 ProVeg International Fast-Food Ranking
Positive perceptions around plant-based food have increased dramatically in recent years, leading to an increase in overall demand. ProVeg ranked the five biggest global fast-food chains in terms of plant-based favorability: McDonald’s, Subway, Burger King, KFC, and Pizza Hut or Dominos. The countries sampled were Belgium, Czechia, Germany, the Netherlands, Poland, South Africa, Spain, the UK, and the US.
2023 ProVeg UK Fast-Food Ranking
Positive perceptions and consumer demand for plant-based foods have increased dramatically in recent years, particularly among flexitarians. Fast-food chains, especially, have led the charge in response to this trend, adding partially or fully plant-based items while marketing them to their respective consumer groups. This shift is seeing huge strides in the UK, where more and more popular fast-food chains are improving and increasing their plant-based menu offerings.
What’s on the menu?
Social psychologists, sociologists, and behavioural economists have been designing ways to encourage more people to choose plant-based options. This includes ‘nudges’ – designing environments that encourage better decisions without restricting choice. ProVeg International surveyed 1,000 UK residents to find out more about how ‘nudging’ through menu design influences the choice of plant-based options.
Plant-based price parity
How much are consumers willing to pay for plant-based food products? This is the question that ProVeg tried to answer by conducting an online survey of 1,000 UK participants in July 2022.
Consumer attitudes towards hybrids of plant-based and cultivated alternatives in the UK
Hybrid plant-based/cultivated foods represent massive opportunities towards producing tasty, healthy, sustainable and ethical food products. But how will consumers see hybrids of plant-based and cultivated ingredients?