Positive perceptions and consumer demand for plant-based foods have increased dramatically in recent years, particularly among flexitarians. Fast-food chains, especially, have led the charge in response to this trend, adding partially or fully plant-based items while marketing them to their respective consumer groups. This shift is seeing huge strides in the UK, where more and more popular fast-food chains are improving and increasing their plant-based menu offerings.
In order to assess the landscape of plant-based offerings at fast-food chains in the UK, ProVeg used its scorecard methodology to rank the top-five fast-food restaurants: Burger King, McDonald’s, Subway, Pizza Hut, and KFC. This report summarises the ranking results, showcases the contributions the top-five fast-food companies are making to the plant-based food space, and highlights opportunities to capitalise on growing consumer trends in plant-based eating.
“It is vitally important that fast food chains play their role in helping society transition to more climate-friendly diets by providing and promoting plant-based foods. All five major chains are making strides in the right direction, but there is still room for improvement.”