5 good reasons to be ProVeg
The way we currently produce and consume food is having a negative impact on the climate, nature, people, and animals.
ProVeg is dedicated to raising awareness of how we can drive positive change through food-systems transformation. We empower people and institutions to help reshape the global food system by making plant-rich foods and alternative proteins more accessible and appealing.
Transforming the way we eat and produce food plays a vital role in building a healthier, more sustainable, and equitable future that benefits everyone.

1. Pro Taste
Enjoy delicious food
With the wide variety of plant-based foods and alternative proteins now available, plant-rich diets can be delicious and satisfying.

2. Pro Health
Improve your health
It is now widely accepted that plant-based diets offer numerous benefits and can offer prevention and treatment of a host of modern lifestyle diseases.

3. Pro Justice
Build a fairer world
As the world’s population continues to grow, plant-based diets can help to create a more just world and feed more people through a more efficient and equitable food system.

4. Pro Animals
Reduce suffering
Industrial farming methods cause suffering to trillions of sentient beings. Plant-based diets minimize the number of animals who live in these conditions.

5. Pro Environment
Protect our planet
Plant-based diets have many positive effects on the environment, including protecting our climate, rainforests, and biodiversity.
