5 good reasons to be ProVeg
The way we currently produce and consume food is having a negative impact on the climate, nature, people, and animals.
ProVeg is dedicated to raising awareness of how we can drive positive change through food-systems transformation. We empower people and institutions to help reshape the global food system by making plant-rich foods and alternative proteins more accessible and appealing.
Transforming the way we eat and produce food plays a vital role in building a healthier, more sustainable, and equitable future that benefits everyone.

1. Pro Taste
Enjoy delicious food
With the wide variety of plant-based foods and alternative proteins now available, plant-rich diets can be delicious and satisfying.

2. Pro Health
Improve your health
It is now widely accepted that plant-based diets offer numerous benefits and can offer prevention and treatment of a host of modern lifestyle diseases.

3. Pro Justice
Build a fairer world
As the world’s population continues to grow, plant-based diets can help to create a more just world and feed more people through a more efficient and equitable food system.

4. Pro Animals
Reduce suffering
Industrial farming methods cause suffering to trillions of sentient beings. Plant-based diets minimize the number of animals who live in these conditions.

5. Pro Environment
Protect our planet
Plant-based diets have many positive effects on the environment, including protecting our climate, rainforests, and biodiversity.
Frequently asked questions
Why go plant-based?
Because the way we currently produce and consume food is having a negative impact on the climate, nature, people, and animals — and plant-rich diets address all of these at once. ProVeg sums it up as five good reasons: taste, health, justice, animals, and the environment. Transforming how we eat helps build a healthier, more sustainable, and equitable future.
Is a plant-based diet better for the environment?
Yes. Plant-based diets have many positive effects on the environment, including protecting our climate, rainforests, and biodiversity. Since the way we produce and consume food directly shapes these impacts, changing what we eat is one of the most direct ways to reduce your personal ecological footprint.
Is a plant-based diet healthier?
It is now widely accepted that plant-based diets offer numerous health benefits and can help prevent and even treat a host of modern lifestyle diseases. And with the wide variety of plant-based foods and alternative proteins now available, eating this way can be delicious and satisfying too.
Does eating less meat help animals?
Yes. Industrial farming methods cause suffering to trillions of sentient beings. Plant-based diets minimize the number of animals who live in these conditions — every shift away from animal-based foods reduces the demand that keeps industrial farming running.
How does plant-based eating make the world fairer?
As the world’s population continues to grow, plant-based diets can help to create a more just world and feed more people through a more efficient and equitable food system. That is why ProVeg works to make plant-rich foods and alternative proteins more accessible and appealing for people and institutions everywhere.
