ProVeg Insights and News

Welcome to ProVeg’s dedicated space for food system innovators. Here you’ll find actionable insights, expert guides, market research, case studies, and professional recommendations, all in one easy-to-use place. Explore the latest trends, tools, and news from across the alternative protein industry, supporting your journey to becoming a more sustainable business.

Eating plant-based foods to protect your heart

A look at how plant-rich diets can lower your risk of heart disease – and even help to reverse…

What’s driving demand for plant-based desserts

What the latest data tells us about demand, formats, and growth opportunities Once considered…

The 2026 US Dietary Guidelines: Why we’re looking to global best practices and the ProVeg Food Plate

At the beginning of 2026, the US Department of Health and Human Services and the Department…

Ultra-Processed or Ultra-Confused? A Data Sheet for Evidence-Based Choices on UPFs

Ultra-processed foods are often discussed as a single undistinct group, despite large differences…

6 plant-based and alternative protein news stories from 2025 that actually mattered

What were the biggest industry news stories from 2025? 2025 was a year that brought strategic…

Superlist Europe 2026: new data reveals where retailers stand – and lag – on protein diversification

World’s first international Superlist Ranking shows which supermarkets are climate leaders…

Rethinking seafood without the sea

How plant-based and cultivated alternatives are being tested as part of a changing food system…

Has consumer demand for plant-based food disappeared, or has the market simply grown up?

Market signals point to adjustment, not collapse The plant-based sector has weathered…