ProVeg Insights and News

Welcome to ProVeg’s dedicated space for food system innovators. Here you’ll find actionable insights, expert guides, market research, case studies, and professional recommendations, all in one easy-to-use place. Explore the latest trends, tools, and news from across the alternative protein industry, supporting your journey to becoming a more sustainable business.

A hand holds a pack of Beyond Meat Italian Style Plant-Based Meatballs in front of a shop shelf stocked with the same product. The packaging highlights 19g protein per serving and notes that it contains no soya or gluten.

Why protein diversification belongs on every retailer’s agenda

Why the balance between plant- and animal-based protein matters more than ever Retailers…

Close-up of green pea plants with several white flowers and leaves, some covered in water droplets, in a garden setting.

Protein Production in the EU: Policies, Gaps, and Opportunities.

As the urgency to adapt our food systems grows, protein diversification becomes an increasingly…

plant-based labelling vote. A frying pan with grilled vegan sausages, a chunky tomato-lentil sauce, and green pesto, next to a Like Meat Like Sausage soya-based sausage packet on a rustic wooden surface.

EU agrees new rules on plant-based food names, but ‘veggie burgers’ remain safe

New restrictions could impact innovation and competitiveness After months of debate, EU…

A nurse hands a plate with a banana and an orange, along with a bowl of soup, to a smiling patient sitting up in a hospital bed, wearing a blue gown. The background shows hospital equipment.

The default for health: why hospitals are moving towards plant-based menus

The future of healthcare catering Across public catering, alternative proteins are gaining…

A display of assorted cakes, including “Black Velvet,” “Spiced Carrot + Orange,” “Decadent Vegan Chocolate,” and “Vegan Carrot,” arranged on wooden crates and covered with glass domes in a cosy café setting.

What’s driving demand for plant-based desserts

What the latest data tells us about demand, formats, and growth opportunities Once considered…

Ultra-Processed or Ultra-Confused? A Data Sheet for Evidence-Based Choices on UPFs

Ultra-processed foods are often discussed as a single undistinct group, despite large differences…

A modern, circular glass building with multiple floors and vertical columns, surrounded by flagpoles displaying various national flags in front of the structure. The sky is overcast and the area is empty.

6 plant-based and alternative protein news stories from 2025 that actually mattered

What were the biggest industry news stories from 2025? 2025 was a year that brought strategic…

superlist europe 2026. A woman holding a young child shops for produce in a grocery store, carrying a blue shopping basket. They stand in front of shelves stocked with fresh vegetables and packaged greens.

Superlist Europe 2026: new data reveals where retailers stand – and lag – on protein diversification

World’s first international Superlist Ranking shows which supermarkets are climate leaders…