Recent progress you’ve made possible

What we’ve been up to this past quarter, in all ProVeg’s different areas of action.

We support and connect innovators, startups, companies, and investors globally in advancing plant-based and cultivated-food innovation.

Lidl Cheese Innovation Challenge Winners, Mö Foods

Supporting the next generation of food system innovation

With our strong commitment to helping alternative-protein startups go further and faster, we launched the Incubator Fast-track To Impact program. With this new model, we’re supporting twice as many ventures across two cohorts this year. From 126 applications, 12 startups have already been selected – from creamy oat-based cheese to mycelium-based meat alternatives.

In addition, Mö Foods was named winner of the Lidl Germany x ProVeg Incubator Cheese Alternative Innovation Competition, selected from 55 startups across 23 countries. Its oat-based Mö Greek plant-based feta and grated mozzarella, crafted with a zero-waste process, are already available in select Lidl stores – tasty proof that plant-based innovation is moving from niche to mainstream.