Positive perceptions and consumer demand for plant-based foods have increased dramatically in recent years, particularly among flexitarians. Fast-food chains have responded to this trend in varying degrees depending on the regional market, adding vegetarian and plant-based items while marketing them to their respective consumer groups. This shift is seeing huge strides in many countries, where more and more popular fast-food chains are improving and increasing their plant-based menu offerings.
ProVeg used its scorecard methodology to rank the five biggest global fast-food chains in terms of the plant-based favorability of their online menus. Specifically, the ranking looks at McDonald’s, Subway, Burger King, KFC, and Pizza Hut or Dominos. The countries sampled were Belgium, Czechia, Germany, the Netherlands, Poland, South Africa, Spain, the UK, and the US.
This report summarises the ranking results, showcases the contributions the top-five fast-food companies are making to the plant-based food space, and highlights recommendations that can help any food-service business promote plant-based eating on their online menus.
“It is vitally important that fast food chains play their role in helping society transition to more climate-friendly diets by providing and promoting plant-based foods. All five major chains are making strides in the right direction, but there is still room for improvement.”