1. Pro Taste
Enjoy delicious food
With the wide variety of plant-based and cultivated foods now available, plant-based diets can be delicious and satisfying.
2. Pro Health
Improve your health
It is now widely accepted that plant-based diets offer numerous benefits and can offer prevention and treatment of a host of modern lifestyle diseases.
3. Pro Justice
Build a fairer world
As the world’s population continues to grow, plant-based diets can help to create a more just world and feed more people through a more efficient and equitable food system.
4. Pro Animals
Reduce suffering
Industrial farming methods cause suffering to trillions of sentient beings. Plant-based diets minimise the number of animals who live in these conditions.
5. Pro Environment
Protect our planet
Plant-based diets have many positive effects on the environment, including protecting our climate, rainforests, and biodiversity.