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What’s on the menu?

Social psychologists, sociologists, and behavioral economists have been busy designing ways to encourage more people to choose healthy and sustainable plant-based options.1 This includes ‘nudges’ – designing choice environments in ways that encourage better decisions without restricting choice.

In October 2022, ProVeg International surveyed 1,000 UK residents to find out more about how ‘nudging’ through menu design influences the choice of plant-based options. Discover the key findings by downloading the full report.


  1. Bryant, C., Hopwood, C., & J. Piazza (eds.) (2022): Reducing Consumption of Animal Products. Frontiers in Nutrition. Available at: https://www.frontiersin.org/research-topics/35822/reducing-consumption-of-animal-products Accessed 2023-02-03.