Introducing Our Latest Report: “The Power of Colour: Nudging Consumers Toward Plant-Based Meat Consumption”. Unlock the secrets of consumer behavior with our groundbreaking report on how packaging colour can shape the future of plant-based meat consumption. In a world where first impressions matter, find out how the strategic use of colours can nudge consumers towards choosing plant-based options. As the demand for sustainable and healthy alternatives rises, understanding the impact of packaging design is more crucial than ever.