We are ProVeg

ProVeg UK is a part of ProVeg International, working to accelerate the transition to a sustainable global food system by making plant-rich foods and alternative proteins more accessible and appealing.

ProVeg has received the United Nations’ Momentum for Change Award and works closely with key UN food and environment agencies. We have observer status with the UNFCCC, the IPCC, and the CBD, special consultative status with ECOSOC, and are accredited for UNEA.

ProVeg UK’s School Plates programme won the prestigious All Party Parliamentary Group Excellence in School Food Award 2025/2026 in the group category.

A smiling chef in an apron holds a plate of food towards the camera, with three people in striped aprons standing behind him, some serving or holding plates of food in a bright kitchen.
Credit: Sean Pollock

OUR VISION

A world where the food we eat is good for all people, animals, and our planet.

What we do

In the UK, our School Plates programme supports local authorities, multi-academy trusts, individual schools, and contract caterers by helping them to make small changes to school menus that can have a big impact on both children’s health and the health of the planet. We review menus, offer advice, create new recipes, and host plant-based cooking workshops in order to increase the quality and availability of plant-based food in schools.

As part of the School Plates programme, our ProVeg School Plates Awards recognise the positive steps that school caterers are taking to make school food healthier and more sustainable.

We have also developed a brand-new educational programme – Canteen to Classroom – that aims to empower and nurture a generation that is both health- and environmentally-conscious. The programme provides teachers with all the resources they need to teach children about the food they eat: where it comes from, how it’s made, and its impact on our health and the planet.

Internationally, ProVeg engages with all relevant stakeholders to create a world where the food we eat is good for all people, animals, and our planet.

ProVeg UK is a non-profit organisation. We are registered as a community-interest company and are entirely donor-funded.

OUR MISSION

To accelerate the transition to a sustainable global food system by making plant-rich foods and alternative proteins more accessible and appealing.

The way we currently produce and consume food is having a negative impact on the climate, nature, people, and animals.

Transforming the global food system by making plant-rich foods and alternative proteins more accessible and appealing plays a vital role in addressing many of the world’s most pressing problems and helps build a future that benefits everyone.

Reasons to be ProVeg

Taste

Enjoy delicious food

Health

Improve your health

Justice

Build a fairer world

Animals

Reduce suffering

Environ­ment

Protect our planet

Maximising our long-term impact

We strive to maximise our long-term impact in order to achieve our mission to accelerate the transition to a sustainable global food system by making plant-rich foods and alternative proteins more accessible and appealing. Our work is informed by the principles of effective altruism – using limited resources to do the most good.

Influencing the influencers

We focus on institutional change across key sectors of society. To this end, we target the most impactful multipliers, thought leaders, and innovators in three main areas: the food industry, the media, and our communities. These muWe engage and work with the most impactful multipliers, thought leaders, and innovators to leverage their influence, not only on their own sector but also on society as a whole.

Positive and incentivising

We motivate and incentivise people and institutions to shift towards eating more plant-based foods and alternative proteins through positive and empowering messaging.

All motivations

We acknowledge and respect that there are different reasons for people to change their food choices. We value them equally and summarise them as our ‘5 Pros’: taste, health, justice, animals, and environment.

Diverse solutions

We support all solutions that enable the adoption of plant-rich diets, as well as all stakeholders who are working towards this goal. We focus on interventions directed at food-systems transformation rather than improving farmed-animal welfare.

The UK Team

ProVeg works with decision-making bodies, companies, investors, the media, and the general public to help the world transition to a society and economy that are less reliant on animal agriculture and more sustainable for all humans, animals, and our planet.

ProVeg has offices in 14 countries across four continents and is active around the world. ProVeg has observer status with the UNFCCC, the IPCC, and the CBD, special consultative status with ECOSOC, and is accredited for UNEA.

  • United Nations Economic and Social Council (ECOSOC) – Special Consultative Status
  • United Nations Environment Programme (UNEP) – Accredited Organisation
  • United Nations Framework Convention on Climate Change (UNFCCC) – Observer Status
  • Intergovernmental Panel on Climate Change (IPCC) – Observer Status
  • Recipient of UN Momentum for Change Award

Our Supporters