ProVeg Grants

Welcome to ProVeg Grants! Our grants program offers expertise and support to high-potential organizations that are focused on transforming the food system. Scroll down to learn more.

Home » Advocacy » Grants » Grant application criteria

Upcoming deadline:

1 June 2024

If you’re an organization or individual working to change the global food system, you’re in the right place! This page will guide you through the application process, as well as providing information about our grantmaking criteria so that you can see if you’re a good fit for the program. We are honored to be able to support impactful initiatives around the world, and look forward to reading your proposal!

How to apply for a grant

Request submission form

If you think that you qualify to apply, based on the criteria below, please register here so that we can send you a submission form.

Receive a detailed submission form

If the details you provide match our criteria, you’ll receive a link to a submission form so than you can apply for a grant.

Submit grant application by the deadline

A full application must be submitted by our quarterly deadlines.

1 March | 1 June | 1 September | 1 December

Receive a response

ProVeg Grants will review the applicant pool for the highest-impact submissions, and respond to all applicants with a decision as to whether they were selected, along with details of the support offered. All applicants will receive a response within eight weeks of the deadline.

To qualify, applicants must meet the following criteria:

Intervention focus

Applicants must be individuals or organizations focused on food-system transformation, and looking to implement one or more of the following interventions:

Schools & University Engagement

Reaching young people at an early age, either through making their meals more plant-friendly, or educating them directly on the benefits of plant-based diets.

Influencing Dietary Guidelines

Encouraging decision makers to provide dietary recommendations that cover the broad spectrum of plant-based diets and help to meet health and climate goals.

Healthcare Interventions

Engaging with healthcare professionals to implement plant-based nutrition in healthcare.

Food Industry Events

Accelerating and empowering innovative food technologies by bringing together key stakeholders in industry-oriented events.

Corporate Engagement

Working with businesses, decision makers, and institutions to develop, provide, and promote healthy, compassionate, and sustainable plant-based options.

Corporate Rankings

Campaigning using rankings in order to raise public awareness about companies’ plant-based products.


The V-Label is an internationally recognized, registered seal for labeling vegan and vegetarian products, and a trusted resource for consumers. By becoming a regional V-Label partner, you can bring in steady, reliable revenue, as well as providing a useful tool for connecting with and supporting plant-based businesses.

Labeling Restrictions

Campaigning against labeling restrictions.

Political Outreach

Working with governmental and intergovernmental agencies, NGOs, and researchers to create plant-forward policies and practices.

Movement Building

Working to support other NGOs, alliances, advocacy groups, and communities in relation to food-system transformation.

Challenge Campaigns

Supporting individuals or teams to reduce their consumption of animal-based products through fun and engaging challenges.

Veg Festivals

Inspiring and educating the general public to adopt a vegan lifestyle through in-person events.

Public Outreach & Social Media

Providing inspiration and support to help reduce and eliminate animal-based products from people’s diets.

Other criteria

  • We prioritize proposals from outside the United Kingdom, Germany, Netherlands, Czechia, Poland, South Africa, Spain, Belgium, Nigeria, Malaysia, and the United States.
  • We do not support individuals and organizations who conduct work to improve the welfare and conditions of farmed animals.
  • We prioritize organizations that are led by and meaningfully employ women, people of color, and other marginalized people.
  • Grantees must align with the ProVeg Grants programme’s safe-space and respectful-workplace values.

Non-applicable projects

  • Animal welfare reforms or welfare campaigns
  • Animal farming or other animal use
  • Projects that use animal-based products (animal-based food, leather, etc.)
  • Projects or organizations that benefit, support, or are impartial to animal farming or other exploitation of animals
  • For-profit companies
  • Food banks, hunger relief, or food expenses
  • Gardening projects
  • Book production
  • Animal rescue or care
  • Political parties or candidate endorsement
  • Legal defense
  • Protests, demonstrations, or vigils
  • Tuition, student research
  • Work within the United States or international chapters of US organizations

Any questions?

If you have any questions or would like to get some general advice, please feel free to email us at [email protected]