Position your products
Copyright: Shutterstock

5 Marketing Fails to Avoid with Plant-based Foods

Up to half of Western consumers now identify as flexitarian, yet many brands and own-label products are still making rookie mistakes when it comes to marketing and labelling their plant-based products.

ProVeg presents a panel of experts who have overcome the marketing pitfalls and successfully broken into the mainstream with their plant-based products. 

In this 45 minute webinar you’ll learn: 

  • The hierarchy of factors that influence consumer purchasing decisions – and how better messaging can expand your brand’s reach
  • Who flexitarians are and why they should be your target consumer
  • Optimal pricing strategies for mainstream success
  • How to overcome cultural differences when launching across countries
  • Best practice examples and expert tips on plant-based food marketing

You’ll come away armed with the essential tips to better market your plant-based products and reach mainstream consumers.

11:00 am - 12:00 am CET

17 March 2022

Steve Swindon

Co-Founder of Love Seitan

Latif Andersson

COO at Peas of Heaven

Kristina Londakova

The Behavioural Insights Team (aka the Nudge Unit)

Armando Perez-Cueto

Professor of Food, Nutrition and Culinary Science at Umeå University, Sweden

This webinar has finished, but you can still watch the recording and/or read the transcript

More events and webinars


Evolving appetites: an in-depth look at European attitudes towards plant-based eating

A follow-up to the 2021 survey report, 'What Consumers Want'. You will gain a deeper understanding of the long-term potential of the plant-based food industry.


When plant-based meets cultivated

This webinar will delve into the business opportunities presented by hybrid food products that blend plant-based and cultivated-meat ingredients.


An introduction to intellectual property

With the plant-based and alternative-protein sectors continuing to grow, protecting your business’…