A healthier way to indulge? How to position plant-based foods to maximize their appeal

Demand for indulgent plant-based products is increasing. But 70% of flexitarian consumers choose plant-based foods for health reasons. How can brands get the balance between taste and nutrition?

In this webinar co-hosted by ProVeg International and Innova Market Insights you’ll learn:

– Best practice examples of plant-based products that have mastered indulgence
– Insights into consumer priorities and purchasing decisions
– How to attract health-conscious flexitarians
– Where plant-based foods fit in the luxury food sector

You’ll come away from this webinar with a better view of how to position your plant-based product, and strategies to meet your consumer’s desire for both indulgence and health.

11:00 am - 11:45 am CET

12 May 2022

Myrthe de Beukelaar

Sr. Market Analyst at Innova Market Insights

This webinar has finished, but you can still watch the recording and/or read the transcript

More events and webinars

webinar

Evolving appetites: an in-depth look at European attitudes towards plant-based eating

A follow-up to the 2021 survey report, 'What Consumers Want'. You will gain a deeper understanding of the long-term potential of the plant-based food industry.

webinar

When plant-based meets cultivated

This webinar will delve into the business opportunities presented by hybrid food products that blend plant-based and cultivated-meat ingredients.

webinar

An introduction to intellectual property

With the plant-based and alternative-protein sectors continuing to grow, protecting your business’…