A healthier way to indulge? How to position plant-based foods to maximize their appeal
Demand for indulgent plant-based products is increasing. But 70% of flexitarian consumers choose plant-based foods for health reasons. How can brands get the balance between taste and nutrition?
In this webinar co-hosted by ProVeg International and Innova Market Insights you’ll learn:
– Best practice examples of plant-based products that have mastered indulgence
– Insights into consumer priorities and purchasing decisions
– How to attract health-conscious flexitarians
– Where plant-based foods fit in the luxury food sector
You’ll come away from this webinar with a better view of how to position your plant-based product, and strategies to meet your consumer’s desire for both indulgence and health.
More events and webinars
A follow-up to the 2021 survey report, 'What Consumers Want'. You will gain a deeper understanding of the long-term potential of the plant-based food industry.1 November 2023
This webinar will delve into the business opportunities presented by hybrid food products that blend plant-based and cultivated-meat ingredients.10 January 2023