Convenience by design: How to make plant-based products easy for consumers

Flexitarians should be the target consumer group for any plant-based brand aiming for the mainstream. But those consumers are strongly motivated by convenience – and difficult or unfamiliar foods and preparation methods can be a barrier to adoption.

Our expert panel have got into the mindset of their target consumer and designed convenience into their plant-based products. 

In this 45 minute webinar, you’ll learn how to design convenience into your product:

  • Packaging and labelling – find out what key information you need to convey on the front and back of pack, and how packaging design can expand your appeal.
  • Product design and modification ideas – how using familiar preparation methods can be an easy win, and what to do when that’s not possible.
  • How portion sizes, imitating traditional products, recipe ideas, and serving suggestions can all boost your sales in supermarkets.

You’ll come away from this webinar with best-practice techniques you can implement. You’ll be able to broaden your plant-based consumer base by designing your next product with convenience at the core – while enhancing the convenience and appeal of your existing range.

11:00 am - 11:45 am CET

24 May 2022

Miguel Serrano

CEO of Vidyalto

Nora Möbus (Henning)

Test and Lean Innovation Leader and Lean Startup Coach, Nestlé

Pascal Bieri

Co-founder, Planted

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