Convenience by design: How to make plant-based products easy for consumers
Flexitarians should be the target consumer group for any plant-based brand aiming for the mainstream. But those consumers are strongly motivated by convenience – and difficult or unfamiliar foods and preparation methods can be a barrier to adoption.
Our expert panel have got into the mindset of their target consumer and designed convenience into their plant-based products.
In this 45 minute webinar, you’ll learn how to design convenience into your product:
- Packaging and labelling – find out what key information you need to convey on the front and back of pack, and how packaging design can expand your appeal.
- Product design and modification ideas – how using familiar preparation methods can be an easy win, and what to do when that’s not possible.
- How portion sizes, imitating traditional products, recipe ideas, and serving suggestions can all boost your sales in supermarkets.
You’ll come away from this webinar with best-practice techniques you can implement. You’ll be able to broaden your plant-based consumer base by designing your next product with convenience at the core – while enhancing the convenience and appeal of your existing range.
More events and webinars
A follow-up to the 2021 survey report, 'What Consumers Want'. You will gain a deeper understanding of the long-term potential of the plant-based food industry.1 November 2023
This webinar will delve into the business opportunities presented by hybrid food products that blend plant-based and cultivated-meat ingredients.10 January 2023