Comparing plant-based and traditional meat product packaging
Colour can have a powerful impact on consumer choice and plays a crucial role in marketing. You may not realise it, but when you’re browsing food products, the use of colour will be particularly important in influencing what you purchase.
In this case study, we will look at how colour is used in marketing traditional meat products and contrast these strategies with those of plant-based alternatives. We will also analyse the impact of colour choices on consumers, and present successful examples from both categories.
Case study contents:
- Introduction
- The use of colour in:
- Traditional meat product packaging
- Plant-based meat product packaging
- Comparative analysis
- Consumer perception
- Practical takeaways
- Conclusion
