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Are European consumers moving towards plant-based food?

Expert insights from our pan-European survey, Evolving appetites: European attitudes towards plant-based eating

Are you looking for up-to-date consumer insights to inform your food and beverage business strategy? You’ve come to the right place. 

Over the last four years, we have completed two rounds of research with the Smart Protein Project to understand how consumer motivations and food choices are evolving. Our 2021 survey report, What Consumers Want, took a deep dive into consumer preferences and uncovered that European consumers are increasingly moving towards plant-based foods. 

At the end of 2023, we completed another round of research to see how consumer behavior has changed over the last three years. Our newly published pan-European survey, Evolving Appetites, builds on the research published in 2021 and provides up-to-date insights and recommendations.

Join us as we delve into the report with lead researcher Elsa Guadarrama, where she breaks down the key results and shares invaluable advice for food and beverage businesses.

Watch the interview below to dive in!

For more support on your alternative protein strategy, you can get in touch with our experts at [email protected].

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