The New Food Hub is your ultimate guide to increasing plant-based revenue. It’s packed with concise expert guides and market research designed for busy people. We’ve compiled global market data, case studies, and professional recommendations in one easy-to-use place. Get the ultimate bird’s-eye-view of the alternative-protein sector, with clear, actionable insights.

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Webinar summary: 5 Marketing fails to avoid with plant-based foods

Latif Andersson from Peas of Heaven, Kristina Londakova from the Behavioral Insights team…

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3 ways to achieve price parity and drive sales

Executive Summary Reducing the costs of your plant-based products is essential for increasing…

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Lessons learned from brands who veganised classic products

Executive Summary Veganizing your existing product range can be a great way to improve your…

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Harnessing the power of plant-based as a food-service professional

Executive Summary The plant-based market is huge and growing worldwide, with demand rising…

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Convenience by design: how to make plant-based products easy for consumers and attractive to flexitarians

Executive Summary Flexitarians are by far the biggest target segment for plant-based products…

Plan for success: 7 key development strategies for plant-based products

Executive Summary Through extensive interviews across the food industry ProVeg has identified…

How to work with influencers to reach key consumers

Executive Summary Connecting with influencers who truly match your brand values is a great…

5 marketing fails to avoid with plant-based foods

Here’s a riddle for you. What tastes great and can generate revenue, but isn’t reaching consumers?…