News
Has consumer demand for plant-based food disappeared, or has the market simply grown up?
Market signals point to adjustment, not collapse The plant-based sector has weathered…
19 January 2026
Marketing 101: Communicating your value
Why promotion is the start of a real relationship with your audience Across this series…
29 December 2025
Seven ProVeg Incubator startups shaping the future of food
As the global food system stands at the crossroads, the need for delicious, sustainable and…
12 December 2025
Plant-based marketing 101: Finding your place in the market
How to navigate a changing competitive landscape You may have a product you believe in…
8 December 2025
Plant-based cheese: how is the market doing?
What’s driving growth, where the gaps remain, and how brands are finally beginning to get it…
24 November 2025
Creating a product that customers actually want
Why meeting customer needs is the foundation of all successful marketing A product or…
10 November 2025