Corporate Engagement

New Food Conference 2023: Looking to the future of food

Despite global supply-chain issues and inflationary pressure, the plant-based sector continues to expand. On 25-26 October, the latest edition of the New Food Conference will take place in Berlin, where we will once again dive into the world of alternative protein. Don’t miss this opportunity to gain experts insights into the state of plant-based retail, the out-of-home market, and the role that cultivated meat will play in the future. Read on for more info about the topics that will be covered at NFC 2023.

Who is the future consumer of plant-based alternatives?

Answers to this and other questions will be provided by Elsa Guadarrama, Consumer & Market Research Manager at ProVeg. Additionally, Deniz Ficicioglu of BettaF!sh and Verena Wiederkehr of Billa will share their experiences of what strategies have worked in retail and how to satisfy customer needs. The session will provide insight into retail dynamics and consider topics such as placement, storage capacity, and the promotion of plant-based products.

New Food Conference 2023

It’s all about alternative protein. The latest edition of the New Food Conference takes place in Berlin (and also online) from 25-26 October at the Axica Congress and Convention Centre, next to the Brandenburg Gate. Reserve your place now!

Plant-based in the out-of-home market

With almost 40 million meals consumed outside the home every day in Germany alone1 – from canteens to hospitals and cafeterias – the out-of-home market is playing a key role in transforming our food system. Together with Govinda Thaler, CEO and founder of Planet V, a leading manufacturer of plant-based convenience food for public institutions, we look at current trends, developments, and best-practice experiences in community catering, an important segment of the out-of-home market.

Highlights of the New Food Conference 2022

Shrimp made from algae, 3D-printed meat, bacon made from mushrooms, and vegan dog food were some of the products that excited guests at the 2022 edition of the New Food Conference.

Cultivated meat: where do we stand today?

Although still in the development stage, cultivated meat received its first approval in the USA in June 2023, the second country after Singapore, marking another significant milestone.2 Nicolas Bureau, Director of Cellular Agriculture France, will present the current figures for cultivated-meat production as well as providing an overview of the trends and challenges for the next two years, including an analysis of market potential and consumer acceptance. Ivo Rzegotta, Public Affairs Manager of the Good Food Institute Europe, will compare the admission procedures for novel foods in Asia, Europe, and the USA.

Get a first taste

In the NFC exhibition space, food-industry pioneers will be presenting their products and services for sampling, giving NFC delegates a taste of the future. Guests will also have the chance to talk to representatives from cutting-edge companies such as Planteneers, Lidl, and Multivac about their positioning in the sector, while several startups, including Bosque Foods and Cultimate Foods, will discuss their upcoming innovations.

For the first time, exhibitors’ products will be integrated into the conference catering, giving NFC guests a firsthand experience of the ways in which plant-based meat and cheese alternatives can be added to catering and restaurant menus.

Become an exhibitor at the New Food Conference 2023!

There are still a few spots left in the exhibitor space for this year’s conference. If you’d like to present your plant-based or cultivated products to a professional food-industry audience, applications are open until 30.09.

Other topics in the programme

Other topics that guests can also look forward to include:

  • Mycelium – a food revolution?
  • Hybrid foods – combining plant-based and cultivated
  • Prototype development – configuration of a plant-based product, presented live, in real time

An event like this wouldn’t be possible without the kind support of our partners. A big thank you to Lidl, Panteneers, Multivac, Good Seed Ventures, and Handtmann.

ProVeg for companies

ProVeg Corporate Engagement is dedicated to growing the global plant-based food sector. ProVeg works with producers, retailers, and the out-of-home market to develop plant-based products and make these goods more readily available.


  1. Das Wissenschaftsjahr 2020/21 – Bioökonomie: Außer-Haus-Verpflegung – Schlüsselakteur der Ernährungswende. Online at: [24.08.2023]
  2. Reuters (21.06.2023): ‘A new era’: US regulator allows first sales of lab-grown meat. Online at: [17.08.2023]

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