Dogs fed on vegan diet “have glossier coats, less anxiety”


100 dog guardians report improvements in pets when fed Omni vegan dog food brand


A UK dog food company that took part in the ProVeg Incubator startup scheme has published a study in a peer reviewed journal that finds its’ product gives dogs glossier coats and less anxiety compared to dogs fed largely on a meat-based diet.

The study, carried out by Omni, was published in the Archives of Clinical and Biomedical Research in October and adds to the growing body of evidence that favors feeding vegan dog food over conventional, meat-based food. A separate study published in April this year found that the healthiest and least hazardous food for dogs is provided by a nutritionally sound vegan diet.

The Omni study documented health benefits recorded by 100 dog owners after their dogs were switched to Omni’s nutritionally complete vegan dog food. More than 75% of owners were feeding their dogs a meat-based diet prior to switching to Omni.

“This is the first time health benefits have been documented in dogs being fed a UK vegan dog food, and we are delighted with the results,” Shiv Sivakumar, co-founder and co-CEO of Omni, said.

“Many dogs in the study showed improvements such as glossier coats and greater activity levels so the study is a valuable addition to the scientific evidence that proves the benefits of vegan diets for dogs,” Sivakumar added.

Omni is one of many companies in the alternative protein sector to benefit from the Berlin-based alt-protein accelerator, ProVeg Incubator.

“It’s great to see Omni go from strength to strength, helping to push forward the transition to plant-based foods, in this case for dogs. The pet food market is huge and ripe for an impactful transformation. We applaud Omni for its study and hope it ultimately leads to more dog owners switching to vegan dog food for their pets,” Albrecht Wolfmeyer, head of ProVeg Incubator, said. 

Feedback from the dog guardians found several positive, statistically significant observations and trends towards improvements in health after feeding Omni for 3-12 months. 

Specifically, there were noted improvements in:

  • anxiety
  • activity levels
  • glossiness of coat
  • scales in haircoat (dandruff)
  • redness of the skin (erythema, inflammation)
  • itchiness (scratching; pruritus)
  • stool consistency
  • frequency of stools
  • flatus (passing gas!) frequency (reduced) and smell (improved)

The study is the first to quantitatively document guardian reports of apparent specific health benefits associated with feeding a UK vegan dog food. Further prospective, randomized, controlled clinical trials are needed to validate and determine the significance of these observations, the study authors state.



Notes to Editors

For further information, please contact Luisa Goss, Marketing & Communications Officer for the ProVeg Incubator, on [email protected]

To contact Omni, email Shiv Sivakumar, Co-Founder on [email protected] or +44 7469 781 087


About ProVeg Incubator

ProVeg Incubator is part of ProVeg International, a food awareness organization working to transform the global food system by replacing conventional animal-based products with plant-based and cultured alternatives.

ProVeg works with international decision-making bodies, governments, food producers, investors, the media, and the general public to help the world transition to a society and economy that are less dependent on animal agriculture and more sustainable for humans, animals, and the planet.

ProVeg has permanent-observer status with the UNFCCC, is accredited for UNEA, and has received the United Nations’ Momentum for Change Award.



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