A pioneering move from KFC Netherlands will see one store in Rotterdam replacing all chicken with Quorn to mark the country’s Week Without Meat, which takes place from 9 to 15 March.
KFC is one of many major chains to add a vegan burger to its menu in a bid to enter the growing market for plant-based alternatives. This vegetarian week could be seen as a signal of intent of KFC’s position in the shifting food industry.
Speaking about the decision, Philip Mansbridge, UK Executive Director of ProVeg International, said: “For a branch of KFC to go 100% meat-free for a full week is nothing short of pioneering. We are seeing a glimpse into the future of fast food right here.
“This is a landmark moment, showing the industry’s need and willingness to adapt to changing consumer preferences for healthier and more sustainable foods. Public awareness around the environmental and health consequences of eating meat is growing fast. This branch of KFC is listening, and it sends a very powerful message.”
The news comes as the Eating Better alliance published its new report today on the unacceptable costs of the growing demand for chicken, along with its declining nutritional profile. The report includes the following eye-opening information:
- The fat content of chicken has increased from 8.6 grams of fat per 100 grams in 1970 to 22.8 grams of fat in 2004
- Chicken now offers 69% less iron than in 1940
- Chicken now offers five times less omega-3 than in 1970
- 30% of chickens have lameness likely to cause pain
- 60% of UK soya imports is used to feed poultry
Notes to editors
Read the full Eating Better report here: https://www.eating-better.org/blog/we-need-to-talk-about-chicken
Readers interested in trying a healthier and more sustainable diet can sign up to take the 30-day Veggie Challenge, which provides a platform to explore a more plant-based lifestyle complete with recipes, guidance, and daily encouragement.
The Veggie Challenge includes options for those who would like to try a month of eating completely plant-based food, as well as for those people who would like to try going vegetarian or who would simply like to reduce their meat consumption.
Sign up for free today to take the Veggie Challenge here: https://proveg.com/veggie-challenge/