KFC BRANCH TO GO MEAT-FREE FOR ONE WEEK

A pioneering move from KFC Netherlands will see one store in Rotterdam replacing all chicken with Quorn to mark the country’s Week Without Meat, which takes place from 9 to 15 March.

 

KFC is one of many major chains to add a vegan burger to its menu in a bid to enter the growing market for plant-based alternatives. This vegetarian week could be seen as a signal of intent of KFC’s position in the shifting food industry.

Speaking about the decision, Philip Mansbridge, UK Executive Director of ProVeg International, said: “For a branch of KFC to go 100% meat-free for a full week is nothing short of pioneering. We are seeing a glimpse into the future of fast food right here. 

“This is a landmark moment, showing the industry’s need and willingness to adapt to changing consumer preferences for healthier and more sustainable foods. Public awareness around the environmental and health consequences of eating meat is growing fast. This branch of KFC is listening, and it sends a very powerful message.”

The news comes as the Eating Better alliance published its new report today on the unacceptable costs of the growing demand for chicken, along with its declining nutritional profile. The report includes the following eye-opening information: 

  • The fat content of chicken has increased from 8.6 grams of fat per 100 grams in 1970 to 22.8 grams of fat in 2004
  • Chicken now offers 69% less iron than in 1940
  • Chicken now offers five times less omega-3 than in 1970 
  • 30% of chickens have lameness likely to cause pain
  • 60% of UK soya imports is used to feed poultry

Ends

Download image

 

Notes to editors

Read the full Eating Better report here: https://www.eating-better.org/blog/we-need-to-talk-about-chicken

Readers interested in trying a healthier and more sustainable diet can sign up to take the 30-day Veggie Challenge, which provides a platform to explore a more plant-based lifestyle complete with recipes, guidance, and daily encouragement.

The Veggie Challenge includes options for those who would like to try a month of eating completely plant-based food, as well as for those people who would like to try going vegetarian or who would simply like to reduce their meat consumption. 

 

Sign up for free today to take the Veggie Challenge here: https://proveg.com/veggie-challenge/

Latest updates and news

9 Plant-Based Recipes for Eid

This year, the Muslim holy month of Ramadan comes to a close on 10 April, with the occasion…

Youth Board 2024

Meet the new Youth Board!

ProVeg is thrilled to announce the launch of this year’s Youth Board! 20 young people from…

ProVeg Workshop at UNEA-6

What is UNEA-6 and why is ProVeg going?

ProVeg will participate in the sixth session of the United National Environmental Assembly, marking the third time our UN Advocacy team will be represented.

Gain insights and explore the latest nutrition, climate, … news.

Subscribe now to receive…

  • Nutrition advice & plant-based recipes.
  • Updates on our work and projects.
  • And information on how you can support what we do.

Subscribe to the ProVeg Living Newsletter

Name(Required)