Launch of ReBoot Food campaign at COP27: How world’s protein can be produced on area of land smaller than London.


Members of the media are invited to join RePlanet and ProVeg International for the launch of the Reboot Campaign on Saturday, November 12th at 9am (UTC +2) in the Luxor Press Conference Room (No 22 COP27 venue map) of COP27, Sharm El Sheik.

The ReBoot Food campaign calls for animal farming to be replaced with protein from microorganisms, allowing 3/4s of the world’s farmland to be rewilded to meet international climate goals.

The campaign is fronted by veteran author and activist George Monbiot, and claims that COP27 efforts to keep the Paris Agreement alive are ‘futile’ without such a move. The campaign calls for global governments to urgently invest in precision fermentation – a key technology in microbial protein production.

“The elephant in the room at COP27 is the cow. But thankfully this time, there really is a recipe for success. By rebooting our food systems with precision fermentation we can phase out animal agriculture while greatly increasing the amount of protein available for human consumption,” Monbiot said.

Precision fermentation (PF) creates biologically identical animal proteins using genetically engineered microorganisms fermented in tanks. According to the Reboot Food report, protein from microorganisms uses up to 40,900 less land than beef, meaning that such ‘farm free foods’ could produce the entire world’s protein requirements on just 420km2 of land – an area of land smaller than Greater London.

RePlanet will be joined at the campaign launch by ProVeg International which runs the ProVeg Incubator scheme to support startup companies in field of innovative foods, including fermentation and cellular agriculture. 

Sebastian Joy, President of ProVeg International, welcomed the launch of the campaign.

“The ReBoot Food campaign effectively identifies the huge challenges presented by our current agricultural system and proposes bold solutions that need to be taken seriously if we are to address climate change and ward off ecosystem collapse,” Joy said. 

What: Launch of Reboot Campaign.

When:  Saturday, November 12th, 2022 at 9am (UTC +2) 

Where: Luxor Press Conference Room (No 22 COP27 venue map), COP27, Sharm El Sheik, Egypt.


About RePlanet

RePlanet is a new, charitably-funded pan-European environmental NGO with campaigners in 13 different European countries. United under the emerging philosophy of eco-humanism, RePlanet is unique among environmental NGOs for promoting the use of technologies such as advanced nuclear power, cellular agriculture and gene editing. It aims to see 50%-75% of Europe rewilded, animal farming disrupted, the climate cooled and energy abundance achieved in the Global South. RePlanet is philanthropically funded and accepts no funding from industry or political parties. Its main donor in 2022/23 was the Quadrature Climate Foundation. //

About ProVeg International

ProVeg International is a food awareness organization working to transform the global food system by replacing conventional animal-based products with plant-based and cultured alternatives, including through its ProVeg Incubator scheme.

ProVeg works with international decision-making bodies, governments, food producers, investors, the media, and the general public to help the world transition to a society and economy that are less dependent on animal agriculture and more sustainable for humans, animals, and the planet.

ProVeg has permanent-observer status with the UNFCCC, is accredited for UNEA, and has received the United Nations’ Momentum for Change Award. ProVeg also has Observer Status on the Intergovernmental Panel on Climate Change (IPCC).

Latest updates and news

7 best vegan restaurants to visit in Amsterdam in 2024

As the capital of one of the world’s most progressive and eco-friendly countries, Amsterdam…

Our Senior Digital Communications Manager Eileen eating vegan food in Berlin

7 best vegan restaurants to visit in Berlin in 2024

Berlin is often referred to as the world’s vegan capital, and rightly so! The city has an abundance…

98% of Chinese people say they are willing to eat more plant-based diets when shown the benefits

Education is the key to the adoption of plant-based diets! This is the key takeaway from a…

Gain insights and explore the latest nutrition, climate, … news.

Subscribe now to receive…

  • Nutrition advice & plant-based recipes.
  • Updates on our work and projects.
  • And information on how you can support what we do.

Subscribe to the ProVeg Living Newsletter