“Milestone in cultivated meat revolution”: ProVeg reacts to EU approval of cultivated pet food


This week’s EU approval for the sale of Prague-based Bene Meat’s cultivated meat for pet food represents a major milestone in the development of the cultivated meat market, food awareness organization, ProVeg International, said today.

“We are delighted to see the EU take a pioneering role in the field of cultivated meat and issue the very first approval for the production and sale of cultivated meat for pets,” ProVeg CEO, Jasmijn de Boo, said.

“As the plant-based pet food space grows, this regulatory approval of cultivated pet food will be complementary in phasing out conventional meat for feeding our cats and dogs. This will help to greatly relieve the huge burden that the conventional animal agriculture industry places on the environment in terms of carbon emissions, as well as pollution and biodiversity loss,” de Boo added.

Bene Meat, a Czech company that presented at the ProVeg New Food Forum in 2022, is the first EU cultivated meat company to have clearance to produce cultivated meat for sale as pet food under the European Feed Materials Register. 

Analysis of a survey published in the journal PLOS ONE in 2022 found that a significant market for cultivated pet food exists, especially among vegan and vegetarian pet owners.

The pet food space has been taking a central stage in the past months, following the publication of two studies: one highlighting the environmental sustainability of vegan diets for pets, and the other evidencing the viability of cats having healthy lives on vegan diets.


Notes to Editors

For media inquiries, email Peter Rixon at [email protected]

About ProVeg International

Our vision is a world where everyone chooses delicious and healthy food that is good for all humans, animals, and our planet. ProVeg International is a food awareness organization with the mission to replace 50% of animal products globally with plant-based and cultivated foods by 2040.

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