Plant-based sector working together in face of ingredient shortages caused by war in Ukraine


A new survey carried out by food awareness organization, ProVeg International, has revealed the impact of the ongoing war in Ukraine on the plant-based sector.

Among the outcomes experienced by companies was closer partnerships with other brands in order to outsmart the challenges raised by the war. Closer internal collaboration between finance, production, and logistics departments were also reported as a result of the conflict.

The biggest challenge for companies is the prices of raw ingredients, especially edible oils, and the availability and supply of oils. In particular, sunflower oil was reported as becoming very scarce and alternatives are having to be sourced quickly. (Ukraine is the world’s biggest exporter of sunflower oil.)

“It’s clear for all of us to see that the war is having a devastating effect on the lives of many people in Ukraine,” said Stephanie Jaczniakowska-McGirr, International Head of Food Industry and Retail at ProVeg, said. “The war has also had a major impact on the plant-based sector, which is facing challenges in terms of ingredient supply, although we know that this will affect the food industry as a whole and not just plant-based companies. It is good to see that companies are joining forces to overcome these challenges,” she said.

“These survey results are important to us in order to better inform proposals directed at policymakers, thus  ensuring that the plant-based industry receives the support it needs,” she added.

A total of 31 European companies in ProVeg’s network from 14 different countries responded to the survey between 1-20 April. The key findings were:

  • 50% of respondents reported working more closely with other brands, customers, and internal staff.
  • 61% think that the crisis will accelerate the green energy transition.
  • 61% reported higher prices for raw ingredients.
  • 61% reported a shortage of raw ingredients.
  • 64% reported higher energy and transportation costs.
  • 64% reported a lack of availability of transport and truck drivers.
  • 59% thought higher ingredient and energy prices would lead to an increase in product prices.
  • 69% said that it will remain difficult to recruit skilled workers for the sector.

Survey participants were also asked whether they thought their companies would need government help within the next 3-36 months in order to help them tackle the challenges created by the Russian invasion of Ukraine. A total of 25% of companies said that they would require government support, while 29% said they might require support.

ProVeg recommendations

ProVeg is making three recommendations in light of the ongoing war in Ukraine:

  • The EU continues to implement the Farm to Fork strategy to support sustainable food production in these challenging times;
  • VAT discrimination across Europe towards plant-based alternatives to dairy products should end; and
  • Government support for plant-based companies should be provided where needed.

Farm to Fork strategy

ProVeg International is closely monitoring the effects of the war on the plant-based sector, which it views as forming the backbone of the European food system of the future.

Crucially, the NGO wants to ensure that the war does not lead to the watering down of the EU’s pioneering Farm to Fork strategy, which offers a viable pathway to creating a sustainable food system and protecting biodiversity.

However, the European Commission has come under pressure to postpone implementation of the strategy and make more land available for farming in order to boost food production.

ProVeg believes that this is short-sighted. “In light of the impact of the war on the plant-based sector, we believe it is the right time to implement the EU’s Farm to Fork strategy to accelerate the transition towards a more plant-based diet,” Jaczniakowska-McGirr said.

“Enhancing and supporting the plant-based sector also holds the key to improved long-term food security, since it means that the grain that currently goes into animal feed will go directly towards human consumption instead,” she added.

VAT discrimination 

Currently, the consumption of plant-based dairy alternatives is hampered not only by the restrictive regulatory framework around labeling practices but also by national fiscal regulations in many member states. 

National governments can decide on the level of the standard VAT rate and apply up to two reduced VAT rates. Dairy products often fall under the reduced VAT rate, and therefore receive an indirect subsidy, meaning that the tax authorities are waiving a proportion of taxes. In some EU countries, this results in fiscally favoring dairy products from animals over their plant-based alternatives. It would only be fair to end the VAT discrimination on plant-based products. 

Government support for the plant-based sector

Almost 50% of the companies surveyed by ProVeg indicated that they would be, or might be, interested in government aid. 

We thus suggest that national governments take this into consideration and provide support to the plant-based sector, where needed. 



Notes to Editors

For media inquiries about the survey, please contact:

Stephanie Jaczniakowska-McGirr at [email protected]

For general press inquiries, please contact:

Peter Rixon at [email protected]


About ProVeg International

ProVeg is an international food awareness organization working to transform the global food system by replacing conventional animal-based products with plant-based and cultured alternatives.

ProVeg works with international decision-making bodies, governments, food producers, investors, the media, and the general public to help the world transition to a society and economy that are less dependent on animal agriculture and more sustainable for humans, animals, and our planet.

ProVeg has permanent-observer status with the UNFCCC, is accredited for UNEA, and has received the United Nations’ Momentum for Change Award.


Latest updates and news

7 best vegan restaurants to visit in Amsterdam in 2024

As the capital of one of the world’s most progressive and eco-friendly countries, Amsterdam…

Our Senior Digital Communications Manager Eileen eating vegan food in Berlin

7 best vegan restaurants to visit in Berlin in 2024

Berlin is often referred to as the world’s vegan capital, and rightly so! The city has an abundance…

98% of Chinese people say they are willing to eat more plant-based diets when shown the benefits

Education is the key to the adoption of plant-based diets! This is the key takeaway from a…

Gain insights and explore the latest nutrition, climate, … news.

Subscribe now to receive…

  • Nutrition advice & plant-based recipes.
  • Updates on our work and projects.
  • And information on how you can support what we do.

Subscribe to the ProVeg Living Newsletter