ProVeg International launches New Food Hub


The New Food Hub is the ultimate guide to increasing plant-based revenue. It’s packed with concise expert guides designed for busy people. We’ve compiled global market data, case studies, and professional recommendations in one easy-to-use platform. Get the bird’s-eye-view of the alternative-protein sector – with clear, actionable insights.

Top insights on the New Food Hub include:

  • 7 key development strategies for plant-based products
  • Convenience by design: How to make plant-based products easy for consumers
  • 5 marketing fails to avoid with plant-based foods
  • How to use influencers to grow your plant-based products

We’re entering the greatest food transformation in human history. Breakthroughs in plant-based, cultured, and fermented foods are already accelerating changes in consumer behaviour. With the New Food Hub, you can be a first mover and harness the power of the plant-based economy. Give your customers the health and taste benefits they crave, while increasing your market share and plant-based revenues. 

“The New Food Hub will provide critical information as we enter into the next phase of growth as an industry,” said Stephanie Jaczniakowska-McGirr, International Head of Food Industry & Retail, ProVeg International. “There are still many challenges for food businesses as they work to harness the power of plant-based foods, and the New Food Hub will act as a catalyst for innovation.” 

Visit to access the first pieces of content! 

“When you start out, you have to define the market – you need to know who your consumer is, who is buying your product.” – Alexander Eder, co-founder of Planty of Meat

“We need resources to help convince our colleagues of the business benefits of alternative proteins” – major European retailer interviewed by ProVeg for the New Food Hub (they wished to remain anonymous)

What will the New Food Hub offer?

Actionable insights

Harness the profitability of plant-based eating in a way that suits your business and your consumers. Findings are presented concisely, along with simple recommendations that you can easily implement.

Optimise your product range

Refine your range and perfectly balance your brand-versus-own-label ratio in each category. Learn which plant-based products sell best and how to effectively appeal to your consumers – without cannibalising existing sales.

Laser-target your plant-based R&D 

Discover commercial whitespaces, novel ingredients, and leading alternative-protein providers to collaborate with. We’ll help you understand why some product lines fail and others successfully scale. Avoid repeating common mistakes and seize the real opportunities ahead. 

Optimise in-store product placement

Nail your product placement using our category-specific insights. Find out which products perform best in each aisle, how different shelf and positioning strategies can increase plant-based revenue, and how to maximise cross-merchandising potential.

Gain market share

Protect your future earnings through strategic investment in sustainable products. Align your product-development strategies with future consumer spending trends. Satisfy the booming flexitarian sector by optimising quality, variety, and price across your plant-based offerings.

Resonate with consumers

Avoid classic messaging pitfalls and discover the best strategies for each demographic. Optimise your promotional messaging, colour schemes, and the use of labelling. Be confident that you’re reaching your target consumer and using the right techniques to convert them.

If you’d like to stay up to date with the latest content, please visit the New Food Hub at or follow us on LinkedIn @proveginternational.




Notes to Editors

For further information on the New Food Hub, please contact Stephanie Jaczniakowska-McGirr, International Head of Food Industry & Retail, ProVeg International

[email protected]

Or if you’d like to be featured in our next piece please contact Marcus Martin, Content Creator & Copy Writer, ProVeg International 

[email protected] 

About ProVeg International

ProVeg is an international food awareness organisation working to transform the global food system by replacing conventional animal-based products with plant-based and cultured alternatives.

ProVeg works with international decision-making bodies, governments, food producers, investors, the media, and the general public to help the world transition to a society and economy that are less dependent on animal agriculture and more sustainable for humans, animals, and our planet.

ProVeg has permanent-observer status with the UNFCCC, is accredited for UNEA, and has received the United Nations’ Momentum for Change Award.


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