UN-recognised international NGO sets up office in Malaysia to drive shift to healthy, sustainable food


ProVeg Malaysia launches today as ProVeg International’s flagship office in Southeast Asia


What we choose to eat every day has a profound impact on both our health and the health of our planet. 

Eating plenty of fruits and vegetables has been shown to promote better health and prevent disease. Unfortunately, only 1 in 20 Malaysians is consuming the recommended daily intake (5 servings) of fruits and vegetables, based on the National Health & Morbidity Survey of 2019 published by the Ministry of Health. This is contributing to a worrying increase in chronic diseases in Malaysia, from obesity to diabetes.

Our food choices, and the agricultural system that provides our food, also has a huge impact on the environment. Globally, agriculture accounts for about one third of global greenhouse emissions, with nearly 20% of emissions coming from animal agriculture. 

The good news? Simply choosing to eat a more plant-based diet can be good for both you and the planet. But having the right information and creating an environment that makes the right choice the easy choice can be the difference between success and failure. 

That is why ProVeg Malaysia is launching today to promote healthy, tasty and sustainable plant-based diets across Malaysia. ProVeg International is a UN-recognised NGO working with various stakeholders to replace 50% of animal products globally with plant-based and cultivated foods by 2040.

ProVeg Malaysia Country Director Faisal Mansor is engaging the Malaysian government, businesses, and local NGOs to drive the shift to healthier and more sustainable food systems. “We are very excited to be launching ProVeg Malaysia. Traditionally, Malaysians have always enjoyed plant-rich diets thanks to our diverse and delicious plant-based food heritage. Sadly, we have been moving away from this and it is negatively impacting our health and that of the environment,” Mansor said.

“With our policy work, outreach to institutions and engagement with the public and the media, we hope to raise awareness of the importance of plant-based foods for health and the climate in Malaysia,” he added.

Plant-friendly labelling comes to Malaysia too

ProVeg Malaysia is also introducing V-Label, the world’s leading certification for vegetarian and vegan products, into the Malaysian market. Nestle Malaysia’s Harvest Gourmet line of products has already received V-Label certification and Berjaya Times Square Hotel is in the process of being recognised as Southeast Asia’s first 5-star hotel to have 100% plant-based certified catering. 

With V-Label certification, Malaysian food manufacturers of plant-based products will be able to certify the quality of their products and build their brands, for both the domestic and export markets.

ProVeg Malaysia is launching with the generous support and leadership of Tan Sri Vincent Tan and Tan Sri Dr Lim Wee Chai who are pioneers in promoting a plant-based lifestyle to enhance the wellbeing of Malaysians. In appreciation for their tireless efforts, they have been recognised as honorary advisors of ProVeg Malaysia. 

Contact ProVeg Malaysia to discuss collaboration opportunities or learn more about how our food choices can lead to a new paradigm for a sustainable future. 

www.proveg.com www.v-label.com 



Notes to Media 

For media inquiries, email Peter Rixon at [email protected]

For other inquiries, email ProVeg Malaysia at [email protected] or contact +6019-6222435


About ProVeg International 

Our vision is a world where everyone chooses delicious and healthy food that is good for all humans, animals, and our planet. ProVeg International is a food awareness organisation with the mission to replace 50% of animal products globally with plant-based and cultivated foods by 2040.

Download Press Kit & Assets: https://bit.ly/PVMYpresskit 


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