Will Popeyes compete to be the UK’s most climate-friendly fast food chain?

Opening of 30 new outlets in the UK is opportunity for plant-based menu to expand


Food awareness organisation, ProVeg UK, has called upon American fast food chain Popeyes to compete to be the most climate-friendly fast food outlet in the UK as the company announces plans to open in 30 new locations this year. 

The new restaurants will add to the existing 36 outlets that Popeyes already has in the UK since it first opened in the country in 2021.

Popeyes is owned by Restaurant Brands International (RBI), a fast food holding company that has made bold commitments to reduce the impact of its companies on the environment, including on greenhouse gas (GHG) emissions.

Burger King UK, also owned by RBI, has already committed to be at least 50% plant-based by 2030 and came out top of a fast food ranking of UK chains carried out by ProVeg last year. 

“We know that plant-based food emits half the amount of greenhouse gases as animal-based food (1) so we encourage Popeyes to mark its UK growth this year with an expansion of its plant-based offerings,” Jimmy Pierson, Director of ProVeg UK, said. 

“By doing so, Popeyes has a golden opportunity here to compete – and even look to exceed – Burger King’s ambitions to become the leading, plant-friendly fast food chain in the UK,” Pierson said.

Increasing plant-based menu items allows fast food chains to play an important role in helping society transition to more climate-friendly diets. All five major chains in the UK are already making strides in the right direction, but there is still room for improvement.

Flexitarians embracing plant-based foods 

Positive perceptions and consumer demand for plant-based foods have increased dramatically in recent years, particularly among flexitarians.

Fast-food chains across the world have responded to this trend in varying degrees depending on the regional market, adding vegetarian and plant-based items. 

ProVeg is supporting this transition and has issued a report on how to normalise plant-based food offerings and drive fast food sales.

A separate, EU-funded survey carried out by ProVeg last year found that most Europeans are reducing their meat consumption.

The pan-European survey, called “Evolving appetites: an in-depth look at European attitudes towards plant-based eating” and funded by the EU’s Smart Protein project, found that 51% of meat eaters in Europe claim they are actively reducing their annual meat consumption, up from 46% in 2021.



  1. Global greenhouse gas emissions from animal-based foods are twice those of plant-based foods | Nature Food

About ProVeg International

For media inquiries, email Peter Rixon and Jillian LaBruzzo at [email protected]

About ProVeg International

ProVeg International is a food awareness organisation with the mission to replace 50% of animal products globally with plant-based and cultivated foods by 2040. Our vision is a world where everyone chooses delicious and healthy food that is good for all humans, animals, and our planet. 

Latest updates and news

Cat and dog in grass

Can you feed your dog or cat a plant-based diet?

Recent research suggests that there is little evidence of negative health outcomes in dogs and cats that are fed nutritionally complete plant-based diets.

Looking back on COP28 and forward to COP29

The UN Advocacy Team at the UN Climate Change Conference (COP28) Now that all the dust has…

Cooking your beans from scratch

When you have time to plan meals, food prepping can make your life easier, belly fuller, and grocery bill cheaper. A great way to do that is by cooking beans from scratch, using simple, dried beans.

Gain insights and explore the latest nutrition, climate, … news.

Subscribe now to receive…

  • Nutrition advice & plant-based recipes.
  • Updates on our work and projects.
  • And information on how you can support what we do.

Subscribe to the ProVeg Living Newsletter