The New Food Hub is your ultimate guide to increasing plant-based revenue. It’s packed with concise expert guides and market research designed for busy people. We’ve compiled global market data, case studies, and professional recommendations in one easy-to-use place. Get the ultimate bird’s-eye-view of the alternative-protein sector, with clear, actionable insights.

women eating ice cream

Five ways to reach consumers through taste marketing

Introduction Research has shown that taste is the primary motivator for plant-based food…

woman eating Katja sweets

Katja: a case study

Katja is a Dutch candy brand that offers a range of products, including animal-shaped gummies…

green trolley supermarket

How to target flexitarian consumers with plant-based products

Introduction Flexitarians and reducetarians represent almost half of consumers in many countries…

Plant-based snacking: a lucrative profit opportunity

The pandemic increased demand for snacks among Western consumers – a behavior that appears…

people looking at products supermarket

Webinar summary: Convenience by Design – How to make plant-based products easy for consumers

ProVeg International recently hosted a webinar on plant-based convenience foods. The webinar…

Ben and Jerry’s familiar yet luxurious plant-based alternatives

Ben & Jerry’s is one of the world’s leading premium ice cream brands. Their launch of four…

Granola,With,Pumpkin,Puree,And,Yogurt.

Webinar summary: A healthier way to indulge? How to position plant-based foods to maximize their appeal

ProVeg International has partnered with Innova Market Insights to bring you a webinar which…

Lidl

How Lidl became a one-stop-shop for mainstream consumers buying plant-based products

ProVeg and Lidl Germany have been working closely together since 2019. Since then, Lidl has…