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Actionable Insights | Sustainable Revenue
The New Food Hub is your ultimate guide to increasing plant-based revenue. It’s packed with concise expert guides and market research designed for busy people. We’ve compiled global market data, case studies, and professional recommendations in one easy-to-use place. Get the ultimate bird’s-eye-view of the alternative-protein sector, with clear, actionable insights.
![packaging colour plant-based meat](https://proveg.org/wp-content/uploads/2024/02/likemeat-1-_xHyDEcA-unsplash-1-scaled.jpg)
Exploring the importance of plant-based packaging color
Comparing plant-based and traditional meat product packaging Color can have a powerful…
28 May 2024![Taste trends: The shift towards plant-based eating in the UK](https://proveg.org/wp-content/uploads/2024/05/pexels-elly-fairytale-3807562-scaled.jpg)
Taste trends: The shift towards plant-based eating in the UK
What do UK consumers want? ProVeg investigates As consumer demand for plant-based alternatives…
20 May 2024![](https://proveg.org/wp-content/uploads/2024/05/micheile-henderson-ZVprbBmT8QA-unsplash-2-scaled.jpg)
Alternative protein’s correction phase: a catalyst for accelerated growth
Alternative protein is navigating a correction phase but will grow and accelerate change …
13 May 2024![flexitarian flexitarians](https://proveg.org/wp-content/uploads/2024/05/pexels-fauxels-3184178-scaled.jpg)
Beyond vegan: strategies to tap into the flexitarian market
Optimize your plant-based sales by targeting the flexitarian market Contrary to…
6 May 2024![Are consumers confused by ‘meaty’ terms on plant-based food?](https://proveg.org/wp-content/uploads/2024/04/pexels-gustavo-fring-4173325-scaled.jpg)
Are consumers confused by ‘meaty’ terms on plant-based food?
We investigate whether consumers are actually confused by ‘meaty’ product names The increasing…
29 April 2024![Capture Europe’s biggest flexitarian audience by understanding German consumers](https://proveg.org/wp-content/uploads/2024/04/pexels-fauxels-3184181-scaled.jpg)
Capture Europe’s biggest flexitarian audience by understanding German consumers
What do German consumers want? Germany has emerged as a market leader in the plant-based…
22 April 2024![Menu design 101 – influencing meat-eating consumers to choose plant-based options](https://proveg.org/wp-content/uploads/2024/04/pexels-cottonbro-studio-4255381-scaled.jpg)
Menu design hacks for optimizing plant-based sales
How does menu design influence the decision of meat-eating consumers to select plant-based…
15 April 2024![Navigating the shift – exploring European consumer sentiments towards plant-based eating](https://proveg.org/wp-content/uploads/2024/04/pexels-fauxels-3184177-scaled.jpg)
Are European consumers moving towards plant-based food?
Expert insights from our pan-European survey, Evolving appetites: European attitudes towards…
8 April 2024