New Food Conference meets Anuga 2021

The New Food Conference is Europe’s largest conference on alternative proteins, while Anuga is the leading food and beverage trade fair, which always highlights the most important future themes of the industry – making the two events the perfect combination for an international trade audience. On 10 and 11 October 2021, the New Food Conference will shine a light on the latest developments and perspectives in the field of cellular agriculture and fermentation.

The transformation of our food system

Plant-based meat, dairy, and egg alternatives have experienced unprecedented growth in the last couple of years, and look set to to continue to grow over the coming years. The global plant-based food market is predicted to reach $74 billion by 2027, growing at a CAGR of 12%.1 Already, most large food companies and retailers have introduced their own plant-based product lines – in Germany alone, sales of plant-based products increased by 37% in the first quarter of 2020, compared to the same period last year. 2 The New Food Conference, which focuses on these developments, was staged for the first time in 2019 in order to provide a platform for international food-industry stakeholders to further accelerate the development of alternative proteins.

Food and Pandemics Report

This year’s New Food Conference had to be postponed due to the Covid-19 pandemic. Animal agriculture increases the risk of future pandemics and highlights the urgent need to transform the global food system by replacing animal-based products with plant-based and cultured alternatives.

Cellular agriculture: producing animal products sustainably

Cellular agriculture startups around the globe have been the focus of attentive investors for some time now, with their products likely to be an essential element of our future food sources. Cellular agriculture is the production of animal-based products from cell cultures rather than directly from animals. In the context of our food system, cellular agriculture offers huge potential for solving some of the most pressing environmental problems of our time by offering an alternative to conventional animal agriculture – which contributes to climate change, methane emissions, expanding land use, rainforest destruction, loss of biodiversity, and soil pollution. Beyond cellular agriculture, the New Food Conference Cologne will also shine a light on fermentation technologies, as well as the potential of hybrid products comprised of plant-based and cell-based components. The Cologne event is thus the perfect complement to the Berlin edition of the New Food Conference, which takes place in April, and which will focus on developments in the rapidly expanding market for plant-based proteins.

Everything you need to know about Cellular Agriculture

Cellular agriculture looks set to have a positive impact on our diets and health as well as on the environment, animal welfare, social justice, and the global economy.

Trade fair Anuga: meeting point of the food industry

Anuga is one of the world’s largest food-and-beverages trade fairs, giving impulses for future developments of the industry. “Sales of plant-based products and alternative protein are experiencing major growth, and are increasingly viewed as an integral part of health and fitness consciousness. At Anuga, we have seen a steady increase of exhibitors in this sector. We are thus delighted to provide a greater focus on the sector in 2021, together with ProVeg, in the form of the New Food Conference,” said Stefanie Mauritz, Director of Anuga. Sharing the space with Anuga will mean that the New Food Conference will be located at the heart of the global food industry and will contribute to the many pathbreaking conversations taking place between leading food-industry decision makers.


Would you like to be part of the conversation about the future of our food? You can find further information, as well as highlights of the 2019 event and tickets for the New Food Conferences Berlin and Cologne at www.new-food-conference.com.


  1. Meticulous Research (2020): Plant Based Food Market by Product Type (Dairy Alternatives, Meat Substitute, Plant-Based Eggs, Confectionery), Source (Soy Protein, Wheat Protein), and Distribution Channel (Business to Business and Business to Customers) – Global Forecast to 2027, online at https://www.meticulousresearch.com/product/plant-based-food-products-market-5108/ [16.10.2020]
  2. Statistisches Bundesamt (2020): Vegetarische und vegane Lebensmittel: Produktion steigt im 1. Quartal 2020 um 37 %, online unter https://www.destatis.de/DE/Presse/Pressemitteilungen/Zahl-der-Woche/2020/PD20_30_p002.html [16.10.2020]

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